Technology Author: Brian Jardine

Well, first of all, you will need to identify your target audience. Are your photoshop tutorials geared toward beginners, amateurs, or advanced users? How much actual Photoshop knowledge and skill should the viewer already have under their belt? How much time does your audience actually have to watch these tutorials? What specific topics do they want to learn about? Will they pay for a video tutorial? Each of these questions will gear your direction as you begin to create your tutorials.

More advanced viewers will enjoy tutorials that are short, and to the point. They do not have the time to hear your opinions and what you would do in all different situations. They are looking for the two or three nuggets of info that they are missing. Advanced users want you to show them quickly in photoshop tutorials how to achieve the desired results. And, advanced users do not want to pay for a tutorial, if they can help it. The only time they might pay for something is if it just is not available elsewhere.

Amateurs or novice users are the best audience for video tutorials. These users are looking for as much information as possible. They want to learn the differences between tools and what tool is best for a specific function. You can take a bit longer on your videos with this audience. They are more willing to soak up information. And, they are probably expecting you to explain every step in detail. They are usually willing to pay for a tutorial, if it helps them reach an intended goal. But, they do not want to be taken advantage of.

Then, there are some technical aspects you will encounter when creating video photoshop tutorials . The biggest hurdle you will have is the cross-browser issue. Some browsers just don not handle video very well. Specifically, if you want to use HTML5 video, only the latest browsers are going to support it. However, many viewers are not on the newest browsers. So, you will have to use a fallback for Flash video so that older browsers will show the Flash version.

Then, there is bandwidth. You definitely want to check with your host company to see your bandwidth limits. The higher the bandwidth limit, the better. Video files can be as high as 50MB even when they are compressed. So, it is important to make sure your host will accommodate your needs.

Finally, let us talk about style. In video tutorials, the style of teaching used by the instructor needs to be balanced. You do not want to sound condescending. Your viewer does not want to hear you talking down to them. Also, do not make too many claims or statements about what you know or about your opinions. Stick to the content itself. On the other hand, do not be too passive. You need to teach what you know. And, you need to be convincing that you are an authority on the subject.

If you stick to these guidelines for your tutorial videos, you will be successful. You need to understand that everyone is at the same place. And, you cannot expect people to all like your teaching style. But, you are likely going to have a following if you teach valuable subject matter and teach it in a style that can be enjoyed by many.

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