:: Article Marketing
Writing Tips For SEO And Google SERPs
When you set out to do Atlanta search engine optimization
, you have to have good content
. This means that Google looks for content and is interested in the validity and relevancy of that content
in relation to a content search. When people look for information or reviews on a product, they want to see content that will help them reach their goal. And, with the increased need for optimized keyword results, the world of SEO has been drastically changed over the last ten years. As the numbers of websites has drastically increased, search engine are stuck with the burden to determine which websites rank best for relevancy to a keyword. Search engines, like Google, achieve this calculation by looking at content throughout the web space and evaluating which content is the most important to the potential search requested. Article writing, therefore, has become an effective means of optimizing a web page for a desired keyword.
There are three ways in which articles are written differently.
1. It is a different audience. A couple of years ago, articles were didactic in nature. Most of the time, they were fairly formal and informative, tailored to the general reader. At that point, the Internet was full of information that would have fit nicely in magazines or newspapers. As the needs of the general public changed, however, so did the style, tone, and purpose of online articles. Articles are no longer boring or broad and topic. As a matter of fact, longer articles typically do not perform well in Google because they offer a lower relevancy for a particular keyword. Rather, Google is now looking for articles that are casual in tone, specifically talking about one in-depth subject and offer useful information to an Internet researcher.
2. The Demands have changed considerably. Demands have changed the way articles need to be written for SEO purposes. You cannot write on any topic, post it everywhere and claim that it is unique and valuable content. Google is well aware of the fact that content can be duplicated. In other words, if you post 100 articles of the same content, only one will be considered original. The others will be considered syndicated and will add value to the original. Therefore, you will have to write more than one article to be an effective writer. Google is looking for the most recent, unique, innovative articles. Article writing has really become something of an art. You have to develop a subtle strategy to be effective. Once you have mastered the art of article writing, you are well on your way to becoming a professional search engine optimizer.
3. The technology has developed. Highly intuitive search engines such as Google have really played the biggest role in altering the way articles are written. With years of slight changes to algorithms, Google seems to be able to "read" the content of articles and interpret the phrases. It is almost as proficient as a human in determining the topic, how well the article is written, and how relevant it is to a particular keyword. Google is now focusing on determining rank based, in part, on how long visitors stay on the website. The longer you stay on a website, the more content you find interesting and valuable.
If you bothered to read this article from start to finish, Google knows, based on how long you stayed, that you found it interesting and helpful. My intention with this article was not to add text but value to the Internet. I wrote this so that I could educate you on how to write effective Atlanta search engine optimization
All things considered, for better Atlanta search engine optimization
results, you need to write your articles differently. Google cares about the results it offers to its searchers, so in the same way, you need to care about how Google interprets your content writing. It should be interesting, casual, and, above all, 100% unique.
Total Views: 948 | Approx word count : 696 | 11/05/2011
ALG is an Atlanta search engine optimization SEO
firm specializing in branding for companies through website design, development, and SEO search engine optimization. ALG has built advanced websites for clients of all sizes, from online brochures to powerful e-commerce solutions. As an interactive Atlanta SEO
agency, ALG is on the cutting edge of technology and marketing, with a strong focus on branding design, development and social media.
Discover more about Atlanta SEO
and learn more about
search engine optimization SEO
by reading this article. You are sure to find what you are looking for about search engine optimization firms
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Make Money Writing Articles Online With User Content Optimization
By: C.A. Perez
Google's Panda update created a whirlwind storm. It sent marketers scrambling looking for answers. It is no secret. Read any article writing guide on website content writing and most likely it will emphasize SEO techniques and tactics.
Up until now, SEO has been the dominant driving force behind search engine results and the predominant method to make money writing online That is changing. Let me introduce User Content Optimization (UCO), the latest in website content writing. UCO is the new kid on the block, formerly known as quality content.
Why would anyone query a search engine? Common sense would tell you that the searcher was looking for information, for quality content. All he wants is an answer to a question. He may be searching for something to buy or perhaps some entertainment, or even the latest news. Regardless, he is looking for information.
Web of Buzzwords
Yet, how many times have you made a query and found an organic list of sites wanting to blatantly sell you something? If you have had my experience, then you have seen those billboard webpages many times.
They are billboard webpages filled with lots of color, lots of hype, but no substance, no quality content. They are a web of tangled buzzwords suspiciously meant to attract digital spiders in the hopes of ultimately snaring an unsuspecting human with its web content writing of alluring brilliance.
It is no secret that there are two opposing factions in the world of how best to make money writing online, those that promote SEO content writing and those that promote quality website content writing. Does it have to be one or the other?
Article writing guides tend to emphasize SEO techniques and methods over UCO. Common sense should tell you that both methods play important roles in article marketing. You may favor one over the other, but using both, informative quality user content optimization and search engine optimization can sky rocket your ranking over that of your competitors.
Football and Article Marketing
It seems to me that if you decide to be serious about playing football you should know the rules of the game and if you aspire to professionalism, then you must not only play by and learn the rules you must also play on a regulation football field. Not to mention a wide range of unwritten rules called sportsmanship that you abide by.
Professional football is an extremely physical and very competitive sport. But the unwritten law of sportsmanship denies a player the use of illegal drugs or the blatant use of physical violence to gain a competitive edge. In other words, unsportsmanlike conduct is not condoned. It is not always explicitly written in the rule books, but you know it when you see unsportsmanlike conduct.
The game of writing for money (article marketing) is no different.
In one vast sweep, with one block of filtering code Google brought the industry to its knees. Websites crumbled. Giants in the page rank race toppled. Why, because many players were unsportsmanlike. They were not playing by the unwritten rules.
Article marketing is self explanatory. Articles convey information. Articles inform. In its broadest sense the conveyed information is knowledge in various forms like solutions, general facts, news, comparisons, or opinion. Articles convey user content optimization.
The other half of the article marketing label is marketing. Marketing promotes products or ideas with the intent to sell those products or ideas. It is information used to sell product or ideas. Marketing is a much broader term than article. Marketing includes SEO, syndication, back linking and many other tactics.
The operative word in article marketing is not marketing, but article. 'Article' defines the primary type of marketing that is to be conducted. It is not hard to understand. Article marketing is writing for money.
In keeping with the football analogy, think of the football as the product. The idea of writing articles for money is to move the product up the field of page ranks to the coveted goal line of position one page one.
Some players decided that the marketing ingredient of the article marketing game excluded the use of carefully crafted plays of information to reach the goal line.
Imagine a football team that ignores the written and unwritten rules and that decides that they need only pick up the ball and through brute force without 'paragraphic' downs, they cross the goal line and expect a reward. Luckily, that does not happen often in football.
User Content Optimization
User Content Optimization (UCO) internet marketing will soon become the new buzzword, right up there with SEO internet marketing. In fact, it may even receive equal billing. Why?
Because UCO is so much easier to learn, there are no schemes to outwit the search engines and no black hat tactics to compete against. It requires only that the author write articles online that provide informative and relevant articles to his readers. No extra bells and whistles or secret formulas are required for writing articles online for money.
It is not that SEO internet marketing will fall by the wayside. SEO will always be an integral part of the article marketer's methods. With the User Content Optimization model, you write quality content, quality information. The semantic relationships flow naturally and the web searcher gets his information and the search engines reward your efforts with page one position one rankings.
Any article writing guide for internet marketing should emphasize SEO and UCO equally.
It may seem that I am touting an altruistic scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic searching algorithms, the emphasis on content will become more dominant. They are not there yet, but they are moving in that direction. Is Google on your side?