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Writing Articles - 4 Pitfalls To Avoid and One Caveat
Article Marketing Author: CA Perez
Writing Articles - 4 Pitfalls To Avoid and One Caveat
Writing articles is a rewarding profession. Website content writing and blog article writing are not only monetarily rewarding, they offer you an opportunity to provide valuable information to your readers.

More than likely you are comfortable with English grammar and style. Yet, there are subtle pitfalls that new and seasoned website content writers and blog writers overlook. This article identifies four pitfalls to avoid when writing good quality content.

You may have read or heard that content is king; well, that is true. Writing articles is not like writing a sales letter. You should not write a sales letter disguised as an article when your reader is looking for quality information.

If you plan to publish in the major article directories, your content must deliver what your title implies. If your title does not deliver, then more than likely your reader will bounce away and not read down to your call to action, to your resource box.

When writing articles there are a few things that you should avoid and that readers DO NOT want to see in your article writing:

1. Poor Research

Make sure that any fact you publish can be verified. You have promised your reader that you have the information he is searching for.

Do not let your reader down. Do your due diligence. Research your material and do not plagiarize.

2. Continuity

Have you ever tried reading an article that lacks continuity? By that, I mean an article that rambles from one topic to another with no apparent order. It does not flow.

The article may have some great ideas. However, the problem is that the ideas that are scattered throughout the article. They are loosely placed in the article and are not interconnected.

An incoherent structure will only give your readers headaches, as they try to connect your ideas on their own. Writing articles of good quality content require continuity.

3. Poorly Constructed Sentences

One of the basic skills of writing articles is, of course, sentence construction. This means that a writer must know how to create sentences, spell words and maintain parallelism.

Parallelism is best explained by an example: "John likes football, to play basketball and playing tennis" breaks the rule of parallelism because it mixes a noun with an infinitive and with a present particliple. Writing, "John likes football, basketball, and tennis" or "John likes to play football, basketball, and tennis" are correct parallel sentence structures.

Sentence construction is important. After all, it is the main tool in getting the message across to the readers. If in the first few sentences, the structure is difficult to understand, then the reader will find no use in reading the entire article.

4. Using $10 Words


It is in our nature to impress others, but using big words in an article only intimidates and alienates your reader. Samuel Johnson, British author and critic, said long ago, "Do not accustom yourself to use big words for little matters."

Besides that, how many readers do you think will put down your article to pick up a dictionary and look up the meaning of a word? I doubt a reader will do that. More likely, he will leave your article and find a different one.

If you must use a $10 word, explain it in your article or better use another word.

5. A Caveat

Although the tips mentioned above will improve your writing, it is not necessarily the case that it will improve your sales. I have seen poorly constructed articles that convert to sales very well without attention to the tips mentioned.

Even though it is admirable to use good grammar, it should not stop anyone from writing articles. Your high school teacher is not looking over your shoulder. As I mentioned previously even poorly constructed articles can still make sales.

This short article is about writing a well-constructed good quality content article and about a few common pitfalls that we should strive to avoid. It is not about marketing skills. That demands a different article.

These are just a few of the things that you should keep in the back of your mind when writing articles. As you may have guessed, there are many others.

Experience will teach you as you progress in article writing. Avoid the oversights mentioned here and get more readers.
Total Views: 586 | Approx word count : 750 | 12/15/2010
Writers Resource: Motivate your readers to take action and still maintain quality content. Read this article on copy writing. Learn how to promote your articles and increase your traffic and your sales visit the free forum as a guest at marketers domination.
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Up until now, SEO has been the dominant driving force behind search engine results and the predominant method to make money writing online That is changing. Let me introduce User Content Optimization (UCO), the latest in website content writing. UCO is the new kid on the block, formerly known as quality content.

Why would anyone query a search engine? Common sense would tell you that the searcher was looking for information, for quality content. All he wants is an answer to a question. He may be searching for something to buy or perhaps some entertainment, or even the latest news. Regardless, he is looking for information.

Web of Buzzwords

Yet, how many times have you made a query and found an organic list of sites wanting to blatantly sell you something? If you have had my experience, then you have seen those billboard webpages many times.

They are billboard webpages filled with lots of color, lots of hype, but no substance, no quality content. They are a web of tangled buzzwords suspiciously meant to attract digital spiders in the hopes of ultimately snaring an unsuspecting human with its web content writing of alluring brilliance.

It is no secret that there are two opposing factions in the world of how best to make money writing online, those that promote SEO content writing and those that promote quality website content writing. Does it have to be one or the other?

Article writing guides tend to emphasize SEO techniques and methods over UCO. Common sense should tell you that both methods play important roles in article marketing. You may favor one over the other, but using both, informative quality user content optimization and search engine optimization can sky rocket your ranking over that of your competitors.

Football and Article Marketing

It seems to me that if you decide to be serious about playing football you should know the rules of the game and if you aspire to professionalism, then you must not only play by and learn the rules you must also play on a regulation football field. Not to mention a wide range of unwritten rules called sportsmanship that you abide by.

Professional football is an extremely physical and very competitive sport. But the unwritten law of sportsmanship denies a player the use of illegal drugs or the blatant use of physical violence to gain a competitive edge. In other words, unsportsmanlike conduct is not condoned. It is not always explicitly written in the rule books, but you know it when you see unsportsmanlike conduct.

The game of writing for money (article marketing) is no different.

In one vast sweep, with one block of filtering code Google brought the industry to its knees. Websites crumbled. Giants in the page rank race toppled. Why, because many players were unsportsmanlike. They were not playing by the unwritten rules.

Article marketing is self explanatory. Articles convey information. Articles inform. In its broadest sense the conveyed information is knowledge in various forms like solutions, general facts, news, comparisons, or opinion. Articles convey user content optimization.

The other half of the article marketing label is marketing. Marketing promotes products or ideas with the intent to sell those products or ideas. It is information used to sell product or ideas. Marketing is a much broader term than article. Marketing includes SEO, syndication, back linking and many other tactics.

The operative word in article marketing is not marketing, but article. 'Article' defines the primary type of marketing that is to be conducted. It is not hard to understand. Article marketing is writing for money.

In keeping with the football analogy, think of the football as the product. The idea of writing articles for money is to move the product up the field of page ranks to the coveted goal line of position one page one.

Some players decided that the marketing ingredient of the article marketing game excluded the use of carefully crafted plays of information to reach the goal line.

Imagine a football team that ignores the written and unwritten rules and that decides that they need only pick up the ball and through brute force without 'paragraphic' downs, they cross the goal line and expect a reward. Luckily, that does not happen often in football.

User Content Optimization

User Content Optimization (UCO) internet marketing will soon become the new buzzword, right up there with SEO internet marketing. In fact, it may even receive equal billing. Why?

Because UCO is so much easier to learn, there are no schemes to outwit the search engines and no black hat tactics to compete against. It requires only that the author write articles online that provide informative and relevant articles to his readers. No extra bells and whistles or secret formulas are required for writing articles online for money.

It is not that SEO internet marketing will fall by the wayside. SEO will always be an integral part of the article marketer's methods. With the User Content Optimization model, you write quality content, quality information. The semantic relationships flow naturally and the web searcher gets his information and the search engines reward your efforts with page one position one rankings.

Any article writing guide for internet marketing should emphasize SEO and UCO equally.

It may seem that I am touting an altruistic scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic searching algorithms, the emphasis on content will become more dominant. They are not there yet, but they are moving in that direction. Is Google on your side?
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