Successful website promotion
is the single most important aspect of any online business. Just like in the real world of business, your website promotion must compete with dozens of factors to get traffic and visibility on search engines. One strategy to succeed is the usage of online marketing tools geared towards accomplishing your traffic and search goals.
Although many internet marketers will jump from product to product looking for the holy grail of top search engine ranking and unlimited traffic, the real method to success is found in the simplest form. That simple formula for success in promoting your website lies in the art of article marketing
, which is applying a marketing strategy using articles, it is by far more successful than any internet marketing software.
Considering the fact that an article, or content piece, is actually the top of all other online marketing tools
, because the written word is exactly what search engines and traffic is seeking. People, as well as Google, want to learn about your niche or business. Therefore a well written article is able to provide this need, unlike internet marketing software that simply attempts to send traffic to your site.
While tools for online marketing
include auto-poster or submission software to get your brand or name out to the world, people do not necessarily care about your brand unless they need to resolve a problem or want to learn more about you. Therefore, sending automated traffic without FIRST educating the public is a waste of valuable resources, both time and money, on your part. In other words, the first online marketing tools you need to implement are articles, content, well written blog posts and information about your product, brand or service.
The reality is that internet marketing software
may have an effect on increasing traffic, yet it rarely has an effect on increasing conversions. The bottom line is, if a visitor does not find the answer they seek, visiting your website was nothing more than a waste of time. In all likelihood, they will not convert or buy, simply hitting the back button, and the only increase you will notice is your bounce rate.
I strongly recommend avoiding any software used in internet marketing
until you have a well established article marketing strategy in place. This will encourage visitors to view your site as an authority in your field or niche, and furthermore will increase your indexing and rank on search engines. Obviously, the more content you have, the more likely your rankings will increase as your site becomes a relevant answer to search inquiries. Before you consider any website promotion strategy, first learn how article marketing is the only real tool you need to succeed online.
Total Views: 386 | Approx word count : 473 | 06/09/2011
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