article directory


Home | Top Editorials | Popular Content | Article Directory | Help/Faq's | Submit Articles | Account Login
Editorial Search







:: Main Articles :: Internet Marketing



Video marketing a great way to promote your business
Internet Marketing Author: Kim Kitchener
Video marketing a great way to promote your business
Video marketing is one of the best ways to promote your business or website and is much more effective than the traditional article marketing route.  There is nothing wrong with article marketing and combining them both together is actually a very powerful method.

However it is the video that on it's own packs a bigger punch than an article as you can show your prospective customer the product that you are promoting.  What do you think would be more interesting to a prospective customer, a five hundred word article promoting the features and benefits of a product or business or a visual presentation of the same thing.

My personal opinion is that I would much rather physically see how something is going to benefit me rather than reading it and trying to visualize the same thing in my mind.

If you are just starting out on the promotion road then unless you have a large advertising budget your options are sometimes limited when it comes to getting a video produced.  Often it is better to avoid the large video production companies and look for the smaller independent ones.  There are some great deals to be found if you know where to look.

A good place to start looking is on some of the Internet marketing Forums as there are often members running their own small video production services.  These people offer to produce your videos for a fraction of the cost compared to the larger corporate companies.  

The one thing you need to do though is to make sure that you see a free sample of their work before parting with any of your money.  This way you will get a feel of what they can do and whether it will be suitable for your needs.

When first starting out you do not need to spend a lot of money on video production as all you need to get across to your potential customers are basically the features and benefits of your product or business. You can do this type of video marketing by just getting a short promotional video of about two to three minutes showing some of the features and benefits and leaving it like they do in the soaps on a cliff-hangar so to know the rest people will have to click through to your site.

A very cost effective way of getting your message across to others is to have a video made of a slideshow.  This will normally consist of a selection of slides and images with a spoken narration describing what each slide and image represents.  This is really good if you are promoting a new product and are just testing to see if there is a market for it.  

Video marketing is also a great way to get your keywords an improved search engine ranking as there is often much less competition than there would be if you were trying to rank using an article.  As we all know traffic is the lifeblood of our business and without the exposure for our product or business we may as well not exist online.
Total Views: 1705 | Approx word count : 537 | 11/11/2010
Writers Resource:

Video marketing and video production does not have to be expensive. You do not need a flash video to look professional. As long as your prospective viewer can see a benefit to themselves you will get custom.






MarketersDomination Related Articles
Get Started with Basic Keyword Research By: - Everything that you will do online will center around your keyword research. You have to know what your potential customers want, and where to find them. This is the first dead fall for most new marketers. Anlaysis Paralysis leads to people failing ...
Learn how to do Video Squeeze Pages Easily By: Mike Morris - Why build video squeeze pages?  Simply put, it is out with the old and in with the new as they say! Traditional squeeze pages which feature text only are now being replaced with video squeeze pages. This fresh, effective technique is a great way...
The Easiest Way To Generate Leads Online By: David Johnson - @import url(php.css); @import url(php.css); One of the first ways I learned to generate leads online is to use list builders. The reason I love list builders is because they are a very easy way to get leads and they take very little time. This is a...
Powerful Off Site Search Engine Optimization Strategies By: Brian Jardine - When you read about search engine optimization, you soon find that there are misleading statements. So, it is easy to see how people can get frustrated with the industry itself. One party says something works. Another party says you should never do t...
How To Make Your Article Marketing Work Harder By: Joseph Despariak - Looking for a way to improve the efficiency of your business online? Article marketing is a key success to any website promotion. In fact a hard working article will produce more traffic than any other method. Discover what a real article marketing c...
Choosing Online Marketing Tools For Website Promotion By: Joseph Despariak - Selecting the best online marketing tools can become chore for may internet marketers. Mainly because there are so many to choose from. The variety of website promotion tools and opportunities make the decision so much harder. In this article we will...
Home | Top Editorials | Popular Content | Article Directory | Support | Terms | Privacy | Account Login

Article Marketing | Article Directory | Article Spinning | Content Syndication | Article Distribution

© 2017, All Rights Reserved.
All other copyrights belong to their respective owners. Internet Marketing Forum