With so many good causes out there, attracting potential donors to a charity can be quite a challenge. Focusing too much of oneé─˘s energy on attracting new donors could detract from any good non-profit organizationé─˘s ability to effectively carry out their mission. Following a few tips can greatly energize a non-profité─˘s efforts to attract new donors.
First, go where the action is. Oddly enough, participating in festivals and other community events arené─˘t typically considered as a good option for fund-raising efforts. This is quite unfortunate since participation in a festival can greatly increase visibility while creating the opportunity to raise money by selling baked goods, novelty items related to the charity, or hosting a game using a prize wheel
. Any good marketing agency knows that community events are a great way to increase visibility while staying in a budget.
Of course, participating in such events requires that a non-profit have some money to spend upfront. If community festivals or street fairs are simply not an option, there are still several ways to increase visibility on a budget.
Another great way to market a new non-profit
is through the use of specially printed shirts, sweaters, and caps. With a well designed visual ad, attracting new donors can be as simple as walking down the street. These items are typically inexpensive and provide a fair return on investment. For effective advertising, however, developing the right ad can make a world of difference. One of the most effective methods of creating positive feeling toward a companyé─˘s image is designing a logo with the intelligent use of colors and symbols. Psychologists have long attested the strong associations between certain colors and emotions. The color red, for example, seems to have a correlation with boldness and energy. Different shades of blue, on the other hand, subconsciously confer a companyé─˘s ability to create peace of mind. A poorly designed logo can actually ruin the credibility of a well intentioned charity organization.
Hosting a fair in a church parking lot can attract individuals that would be very likely to donate to a cause. Under the right management, this does not have to be a cost-intensive activity and, with the use of a prize wheel
, can have a tremendous return on the initial investment.
Remember, thereé─˘s a reason the non-profit was established. Perhaps the motivation was an injustice or incurable illness. Thereé─˘s a staggering need for organizations whose sole mission is to end suffering, if only in a very narrow spectrum.
Another important fact is that many individuals find game wheels to be immensely fun. Taking a chance and spinning the wheel can be an intoxicating experience for some. Most would consider it great for donations
if potential donars associated fun and excitement with the company. Generating positive feelings is one of the most effective methods of attracting new donars
. Thankfully, there are many ways to create associations between positive feelings and a corporate image.
Raising funds is vital to the mission and, whether it is achieved through street fairs, promotional clothing, or even radio or television ads, getting the word out is vital to accomplishing the often lofty goals that non-profits set for themselves.
A prize wheel
can be the best way to attract attention and raise vital funds for any non-profit.
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