There is nothing I hate more than a fraud. The world is filled with people who find an opportunity to make money and jump in without a thought of offering any quality in their service or product. The search engine optimization or SEO industry is full of frauds. I overtake them on the search engines all the time. I have learned exactly how to rank higher then them for my keywords. Yet, they have clients just like I do. So, why do companies fall for the lies of these fakes and impostors? I do not know for sure. But, I think it is all because I have not exposed their lies until now. Here are the lies I hear most often.
SEO is about luck. You have to work at it and hope you get good rankings. This is the first and could be the worst lie of all. Optimizing a website for the search engines has nothing to do with luck.
The exact opposite is true. It takes skill, hard work, and a ton of patience to get a site listed on the first page of Google organically. You cannot fool Google. But, SEOs try to cover themselves by saying they just cannot predict what Google will do next. So, they ask you to pay them and hope for the best. A good Atlanta SEO
company will be upfront and honest. They will tell you if a keyword is just too competitive for them.
SEO is all about page rank. The higher the page rank, the more likely you are to be on page one. This is a half-truth. I like the idea of increasing page rank, if the client has a ton of money to spend. But, like most clients I have, you probably do not have much of a budget for SEO. So, I would rather spend my time working on specific keywords. As I work on Atlanta SEO
, I like to get keywords to the top of page one. This has nothing to do with page rank. In fact, many of my SEO success has been done on site pages that have less than a page rank of 2 out of 10. So, this lie is completely unfounded.
We cannot get your site ranked because you do not have enough content.
This is the worst, most ridiculous lie of all. If this lie were true, why do I so often see sites appear on page one that have only 5 or fewer pages. Content is definitely king. And, you do need a lot of content for good search engine first page results. But, you do not necessarily need that content to be on your own site. Articles like this one you are reading help affect Atlanta SEO
greatly. So, your SEO professional should be creating this kind of content all over the web in order to help your site rise up the pages of Google.
Total Views: 419 | Approx word count : 522 | 10/31/2011
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