I often ask why people will build a website and then just leave it there, never working on it to improve results. The fact is, most websites out there just don't meet their intended purpose. So, when I build my own websites, I make sure that I am focused on search engine optimization. Without SEO, I know that my site does not stand a chance. People are looking for your product or service. But, if you are not on the first page, you miss out. There are, however, other reasons for optimization on your site. In fact, there are three main reasons that I perform quality SEO work on my websites. Here they are in detail.
All site owners want it. Only a small percentage get it. Website users don't really think about it. What, I'm referring to is traffic. Yes, traffic is the main reason sites either win or lose in the battle for web dominance. With traffic, a site can more likely achieve it's overall directives. Without traffic, a site is nothing more than a file locked up in a safe that will never be opened. Atlanta search engine optimization
is the process of, organically, improving the visibility of a website on Google and other search engines on the internet. With improved visibility, comes increased overall traffic and the opportunity for great success.
Optimized websites are often the easiest to use. Google ranks sites on many factors, including how the site navigation is structured and how it is coded. A well coded site will be easier to use, as it usually contains style sheets to style navigation versus images. Atlanta search engine optimization
is often about making site pages easier for Google to index. At the same time, users get to experience a website where everything is easy to interact with. At the end, the result is a site with a great layout and clean code. SEO is the best way to improve the user experience and keep search engines interested in your page content.
A website should sell something, even if that thing is an idea or concept. Yes, a website should be more than just a nice looking personal page. For a business, a website should achieve a goal. We call that a conversion. Perhaps a site needs to allow users the ability to download a file. These concepts are all part of Atlanta search engine optimization
. The more optimized a website is, the more likely it will be that a site will convert. Google looks at conversions in its algorithms. And, as a site becomes more optimized for the search engines, so too it becomes more likely to convert users into buyers and visitors into followers.
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