In our bid to create quality content for our websites, many people are using text to speech software
to convert written articles into videos with spoken word. Is this software giving users the best results, or would they do better using professional voice over talent? As we delve into the world of audio lets investigate why savvy business users are turning to real life voice talent to create their audio content.
In today's very competitive business market it has become hugely important for Internet marketers to provide high quality, useful, and engaging content for their users. In fact the search engines are now coming down very hard on webmasters who do not conform by reducing the visibility of sites not coming up with the goods. One of the most effective ways of creating content is through the use of audio.
Marketers are beginning to realize the power of using audio
as part of their promotional campaigns. As competition increases, businesses have to come up with new innovative ways to use their content, and audio is proving to be extremely effective at converting visitors into subscribers, and subscribers into customers.
Many webmasters are turning articles from their blogs, and other promotional material into audio content by using special text to speech software. This software reads whatever text is input and then reads it back using a range of computerized and digital voices.
The user is able to customize the voice used during play back by changing the gender, pitch, and accent of the "reader". While this software does work, and will produce an audio version of your content there is a major flaw.
The "reader" IS a computer, and there is no disguising it! While your content will be "read" back, there is no pace and pause, and there is no emotion or expression coming through. What you end up with is a very generic and boring sounding piece that is very unlikely to hold a listeners interest, let alone get them to subscribe to your website. In short you totally lose the human element that is so vital in audio media.
Audio becomes most potent when it connects and engages your audience, and this is where the case for using professional voice over talent is strongest. When you use a "real life" voice artist to read your content they are able to really engage with the writing. They will be able to emphasize the important words, as well as being able to create a real identity for your content.
If they are reading an article about the pain and suffering that divorce causes they will be able to make you feel that pain through their performance. Likewise, if they are telling the heart warming story about the teenager who was finally cured of their anxiety problems, they will be able to portray the happiness and relief with their voice. This simply cannot be achieved when using text to speech software or other digital voice synthesizers.
Audio content can be used in so many diverse ways, that ensuring your listeners have the best possible experience when faced with your content is paramount if it is going to generate leads and sales. Used correctly audio content can help you build backlinks, subscribers, authority, and web visibility. With so much at stake do you really want a robot reading your content to your listeners? Isn't it time you engaged some professional voice over talent?
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