Women are innately social creatures, and new technologies such as a
have helped us connect faster and communicate better. Women
can now find forums and chat rooms for just about anything they are interested
in whether it's business, parenting or just learning more about arts and crafts.
These new kinds of online social structures allow us to share our stories, ideas
and advice with other like-minded women.
But what makes one social network great versus any other? Let's take a look
at what we have discovered:
1. It all starts with a great idea that women are passionate about and an
authentic leader. Pick a passion, niche, theme or topic that you love with a
clear purpose. Ask yourself, will this be fun for me, and will other women want
to join my network and tell their friends about it?
2. Set the right mood and invite people to your party. At first it's easier
to start with people you know and trust to convey your message in a friendly and
clear manner. Your first 50 members will set the tone for a new social network,
so be careful who you choose.
3. As the host you need to lead the way. Set up your own profile so people
can clearly identify who you are and what your message is all about. If you have
a brand or unique point of view, make it known right up front. You need to show
people how to chat, add photos, videos or create their own blogs by doing it
yourself first or providing training videos.
4. Get the word out by linking your
social network to your blog or website. Include your URL in your signature
on blogs and your social forums such as Facebook, YouTube and Twitter. You can
also advertise on other websites geared to the same interests or begin a
pay-per-click campaign. If you find someone that understands search engine
optimization well, make them a friend real fast - you're going to need their
5. Turn up the music. People want to be where the action is so start new
discussions, add new posts, photos and new videos on your network often. Ask
your first 50 members to help you promote this new material as much as you can.
social network distinguishes itself with quality content that women feel
compelled to share with their friends. Once you plan, build and promote the
party, you have to keep the excitement going. Then provide women with the
ability to communicate with each other via chat rooms, instant messaging and
email so they can easily share ideas, events and interests with each other.
Before you know it, the party is out of control!
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