Using press releases are a great way of announcing a new product or service that you are marketing and also should be a major part of your link building strategy
. Reading examples of press releases written by a third party will give a great idea as to how they should be laid out.
One important thing to take note of when reading these sample press releases is to check the way that semantic keywords were used as this is what the search engines look for before determining how well something should rank. The following press release example shows how they should be written to get acceptance.
Most people in the Internet marketing business know that a good link building strategy to websites is a proven way to get a top search engine ranking. The issue that has always caused the biggest arguments amongst the pros is the best way to build links naturally, and diversely enough to bring sustainable results.
Google have recently stated that natural links hold much more weight than those that are automated Successful marketer and businessman Kim Kitchener believes that submitting your content and websites to a range of properties is the best strategy to use in the long term.
"My clients have always seen the best results when using different types of links rather than just sticking to one kind only. I believe that links coming from directories, press release sites, and social bookmarking sites give a nice mix which not only appears more natural to the search engines, but also provides you with the opportunity to have your content viewed by more people worldwide.
Kitchener has a very good point. Placing your links on different platforms means that you have a much better chance of having your content syndicated and spread around naturally, thus giving you even more links. The compounding effect of this can make a huge impact on where your web properties will appear on the search engines.
There has always been a sticking point when it comes to building links in this manner. Tracking down enough press release, bookmarking, and directory sites that are still active and receiving traffic can be a very time consuming, and frustrating task.
"This is why so many people rely on companies who supposedly build you a ton of backlinks using automated link building tools
. Even though very often the results are terrible and many of your links are discounted for being spam anyway. Kitchener notes. In light of this fact, Kitchener has recently launched his brand new product "Backlink Builder the ultimate link building strategy
The product has been broken up into 3 parts. The first being a list of 50 links for social bookmarking sites, the second being a list of 50 press release sites, and the third being a list of 50 directory sites. This clever resource will save marketers everywhere masses of time because each pack comes with clickable live links that take you straight to the page on the site you post your link or content to.
The directory sites are all ranked in order of Page Rank and authority, meaning you can prioritize your strategy. "I wanted to make it as easy as possible for people to find quality sites to build their links on and I think these packs do just that he says.
Finding 150 live sites with human visitors and sensible levels of traffic is something that would send many marketers running to the hills. With the "Backlink Builder recently released, you can expect those in the know to be heading for the top of the search engines instead.
As you can see from the above there is no real sales pitch but by promoting the benefits to the reader and explaining how the product works it is building curiosity and leaving the reader wanting to know more about this product. Also by using a press release and linking it to your website you will give your site a much better chance of a top search engine ranking with Google, yahoo and bing.