Many believe traditional radio stations are on their way out. They are struggling to compete with television and Internet broadcasting for advertising revenue. Still, radio stations receive a great deal of attention during emergencies and hour long commutes to work. Part of the reason this relic of mass communication continues to succeed is the inherent need for a broad, easily accessible alert system. Their use of creative marketing tools also plays a large role. While they know their services are valuable, they also know that business will suffer if they avoid the limelight. They value social advertising methods and can often be seen spinning prize wheels
at community fairs or publicly donating money to a worthy cause.
Business owners struggling in the turbulence of the recession can stand to learn a few lessons from these creative, highly effective marketing strategies. After investing in the prize wheel and a few prizes, no money has to be spent. A spin to win campaign can be hosted for virtually nothing. Since the prize wheel is fully customizable, it doubles the value of the investment. You can download free templates to make customization fast and easy. Then, all a small business owner would have to do is find a good location to hold the event. If you are business is an electronic repair shop or a bowling alley, you can easily use your parking lot to hold a spin to win campaign.
You should not have to pretend that you are having fun to attract passersby to your event. More than likely, you will be having a lot of fun. Before prize wheels
entered the advertising and marketing industry, these wheels of fortune were used extensively at amusement parks, carnivals, and even county fairs. Since there is always a chance to win, it is not surprising that few can turn down the opportunity to spin the wheel. The prize is not the only thing that will catch your attention. Many spin wheels make use of a clicker that intensifies the fun by adding sound to the event. Bright colors also add to the fun. Prize cards using bright colors help to attract more attention, increasing your odds of meeting a potential customer.
Not surprisingly, success is not limited to businesses. Non-profits interested in planning a unique fundraiser could greatly benefit by getting prize wheels
and hosting a carnival theme outdoor event. If resources allow, taking out an advertisement in the local paper featuring a picture or drawing of the spin wheel could generate a lot of buzz, ensuring the success of the event. There are not many marketing tools as versatile or effective as prize wheels. From fundraising events to employee appreciation parties, the spin wheel will likely bring financial success with every spin.
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