Some say time is running out for traditional radio stations. Between internet broadcasting and television, radio stations have their fair share of competition. Still, few would deny listening to the radio during long commutes or tuning in to local stations during emergencies. Part of the reason this relic of mass communication continues to succeed is the inherent need for a broad, easily accessible alert system. Creative advertising strategies also play a role. Radio stations know a golden rule of marketing and, despite the fact that the service is intrinsically valuable, put themselves in the public eye at every opportunity. To make themselves known, they often host spin to win campaigns and make very visible donations to local charities.
Business owners struggling in the turbulence of the recession can stand to learn a few lessons from these creative, highly effective marketing strategies. Once prize wheels
have been purchased and prize games are selected, a small business doesn't need to spend more money. A prize wheel marketing campaign can be run with little or no financial investment. Since the prize wheel is fully customizable, it doubles the value of the investment. Free templates can be downloaded to make customization quick and simple. Location is everything. After the wheel has been customized, find a location to hold the event at. For bowling alleys, small grocery stores, and electronic repair shops, the parking lot would serve the purpose well.
You do not have to act like you are having fun to attract potential customers that happen to be passing by. More than likely, you'll be having a lot of fun. In the past, prize wheels
were used primarily at amusement parks and county fairs to give contestants a chance to win a prize. Since there is always a chance to win, it is not surprising that few can turn down the opportunity to spin the wheel. The prize is not the only thing that attracts the attention of passersby. Many spin wheels use a clicker to add sound to the event, thereby increasing the fun. Brightly colored prize cards also create a visually stimulating effect. Prize cards using bright colors help to attract more attention, increasing your odds of meeting a potential customer.
Nonprofits, too, could enjoy success with a spin to win campaign. Non profits interested in planning a unique fundraiser could greatly benefit by getting prize wheels
and hosting a carnival theme outdoor event. If you can, take out an advertisement through the local media featuring a photo or drawing of the spin wheel to generate interest and ensure the success of the event. You will likely never see a marketing tool as versatile as the spin wheel. From company parties to fundraising events, a wheel of fortune will bring success with every spin.
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