Internet Marketing Author: Brian Jardine

When you read about search engine optimization, you soon find that there are misleading statements. So, it is easy to see how people can get frustrated with the industry itself. One party says something works. Another party says you should never do that. But, in SEO, most professional optimization specialists agree that every site needs a good external SEO strategy. SEO consists of both on-site and off-site Atlanta search engine optimization. External SEO is the focus on optimizing your site when it comes to how other sites point to you. And, there are many ways to achieve results when it comes to optimizing your site externally.

Probably the best recognized way of building external SEO for your site is by link building. Links are simply what you click on from one page to go to another page. So, let's say that my site links to yours. In that instance, I am saying to Google that you are important. If I write a blog about how I enjoyed your speech on drinking pure water and link to your website, Google will notice. And, if my site has a page rank of six, I will pass some of that value to you. So, at the end of the day, building backlinks is very much a natural process. With Atlanta search engine optimization, it will happen naturally if you are doing things well.

Building backlinks is strengthened by building good content. So, the next improvement you can make to your off-site Atlanta Search Engine Optimization efforts is to write great content. Articles are among the most effective avenues used for well constructed content. A back link that exists on an article page has a bit more effectiveness than one that is placed amongst hundreds on a blog page. And, if your link is related to the content written on the page, Google will boost your relevance ten fold. Ask any good SEO professional. They will tell you that article writing is at the heart of a good off site SEO strategy.

Another fast and effective way to build backlinks is by submitting your website to link directories. These backlinks are very valuable, but they can be expensive at times. Here is a guideline for attaining these links. Look at their page rank. If they are above 5 out of 10, it might be worth paying for the link. However, there are some free directories out there that are worth about a 3 or 4 out of 10. All you are looking for is about five to ten directories to list your link. Try to find link directories that are related to your industry. This will help Google match the relevance of your listing for your keyword phrase.

Writer RSS Publish Profile