The history of the internet is astounding. To think that only a decade or so ago, very few people had daily access to the web. Furthermore, people only began to shop online with confidence around 7 years ago. So, it goes without saying that the internet has quickly become a big part of our daily lives. Now, with mobile phones, users can do almost as much as they can on their computer. As websites get built with mobile devices in mind, access to all kinds of great content will be improved. This new world we live in is very exciting for businesses owners who want to be found on search engines.
To show up on search engines, you need to build your website to allow for "crawl ability." Simply, what this means is that the search engines can access all your Atlanta Search Engine Optimization Consulting
content. A good place to start is to keep everything in live text. Do not use images for navigation. Use CSS for buttons and other rollover effects. Then, for your headline structure, use H1 tags. And, finally, you will want to tell Google what pages exist on your site. Do this with a well formatted site map. Site maps will show how often your web pages change and what other kinds of files you have on your site server.
Most people do not realize this fact, but SEO has a lot to do with what happens outside of your website. That is why the most important weapon in optimization is quality backlinks. Backlinking will strengthen your Atlanta Search Engine Optimization Consulting
efforts. So, how are these backlinks created? Well, a backlink is a link back to your site from another website. It is like a vote of confidence. And, similarly, a quality backlink is a vote of popularity. Search engines look for these in order to place value on your site for a specific keyword string. For instance, if you have 60 backlinks for the term "fresh produce," the search engines know to rank you for that keyword.
Atlanta Search Engine Optimization Consulting
experts say that there is no substitute for content in search engine optimization. Content is what Google looks for in relation to relevance. If you search a keyword phrase in Google, the results that appear are filled with content. It is rare that you will ever get a result that has little to no content. So, to improve optimization, write as much content as possible. You can use articles to create tons of useful and easy to read text. Make sure the content is worth reading. No one will read your text is you do not find it interesting. The more interesting your content, the better value it has with search engines.
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