Some say time is running out for traditional radio stations. Between internet broadcasting and television, radio stations have their fair share of competition. Still, radio stations receive a great deal of attention during emergencies and hour long commutes to work. Part of the reason this relic of mass communication continues to succeed is the inherent need for a broad, easily accessible alert system. Creative advertising strategies also play a role. Radio stations put themselves in the eye of the public at every opportunity. To keep themselves in the public eye, they can often be seen spinning prize wheels
and visibly donating money to local charities.
Business men and women struggling to make it in a downed economy can learn a lesson from these ingenious marketing strategies. After the initial investment of a prize wheel and a few prizes, a business can run a successful spin to win campaign with little or no money. Since the prize wheel is fully customizable, it doubles the value of the investment. Free templates can be downloaded to make customization quick and simple. Location is everything. After the wheel has been customized, find a location to hold the event at. Small grocery stores, electronic repair shops, and bowling alleys often have a parking lot to hold the event.
You should not have to pretend that you are having fun to attract passersby to your event. More than likely, you will be having a lot of fun. Before prize wheels
entered the advertising and marketing industry, these wheels of fortune were used extensively at amusement parks, carnivals, and even county fairs. With the chance to win a prize, it's not surprising that few can resist the desire to spin the wheel. Passersby will be attracted by more than just the chance to win a prize. Many spin wheels make use of a clicker that intensifies the fun by adding sound to the event. Color also has a part in making it fun to spin the wheel. Prize cards using bright colors help to attract more attention, increasing your odds of meeting a potential customer.
Nonprofits, too, could enjoy success with a spin to win campaign. Charities have used prize wheels
to create unique fundraisers that attracted attention and pulled in the donations. When possible, using the local paper to spread the word is a great way to generate interest about the event. Do not forget to include a drawing or photo of the spin wheel. You'll likely never see a marketing tool as versatile as the spin wheel. From creative marketing campaigns to company parties, the wheel of fortune can make a success of any event.
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