Business a little slow? Local businesses around the country are making use of a very unusual marketing tool
. Small banks, radio stations, and even community colleges are attracting new customers by giving prospects a chance to have fun. What is this amazingly effective, yet very unusual marketing tool? One might be surprised at the answer. Though few would ever consider it, a prize wheel
can be just what a small business needs to rise above the competition and emerge a champion. This simple, yet powerful tool has worked for thousands of businesses around the world. Isné─˘t it about time to give it a try?
Of course, starting a spin to win campaign is not for the faint of heart. Without a can-do attitude, a strong imagination, and above all, a quality prize wheel
, the campaign will be doomed to failure from the start. A few tips can help the small business owner make it work.
1. Develop the idea
. Does the business sell model airplanes? Give customers a chance at a free kit or a free ride in a single passenger plane. Is consumer electronics the name of the game? Hold a spin to win promotion giving customers a chance at a free stereo system. Regardless of the products or services a business offers, one can be sure that a quality prize wheel
can help convince consumers to cross the line and become valued, loyal customers.
2. Buy a prize wheel
. Unless there is a prize wheel laying around in the attic, a smart marketing strategist will simply have to bite the bullet and buy a brand new wheel. This is not as painful as it sounds. Compare it to a television or radio ad and the expense pales in comparison. A quick search will reveal plenty of suppliers. Be sure to buy American made.
3. Contact the local media
. A good human interests editor will instantly recognize the value of running a story about a local business spin to win campaign. If the media is uninterested, run a small ad in the newspaper. Be sure to make the prize wheel a prominent aspect of the visual ad and promise fun and great prizes at your event. Participants always respond favorably to the potential to win something. Additionally, use free social media sites like Facebook , Twitter, and Youtube to communicate your spin to win campaign date and venue. But, most importantly, begin your marketing early with sprinkled repeat reminders.
4. Plan for reuse opportunities
. Though a spin wheel will often turn heads and draw crowds in by the droves, you want to maintain that atmosphere of anticipation. Plan to reuse this prize wheel in different ways, colors and within themes. With a free template, you can create your own prize wedges with different prizes, different colors and different fonts. Each time you use your prize wheel, you can make it completely unique to the environment you are serving. Remember to add fun to your presentation to keep engagement high. The prize wheel makes an ideal marketing tool presentations, sales meetings, product training or even to use as a visual aid during a guest lecture at the local community college.
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