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How to Identify Search Engine Ranking Problems with You Site
Internet Marketing Author: Bill Hartzer
How to Identify Search Engine Ranking Problems with You Site
I frequently speak to individuals who claim that they're suffering from poor search engine rankings, and even search engine ranking problems. No matter what you need to do, you just cannot find your website in Google–and sometimes it's not just the keywords the websites is focusing on, the positioning can't be found for that company's name.
 
In any case, the web site is certainly struggling from search engine ranking issues if you don't have enough visitors in your web site or you carry out a website:domain.com research at Yahoo. Bill Hartzer shows us how to identify if your website is struggling from search engine ranking problems. In most instances, there are solutions to search engine rankings issues and right here are two ways to search at Google to verify the search engine ranking problems and ranking issues.

The top ten search engine issues I see on client web sites that need to be addressed are the following.

1. Absence of hyperlinks
Easily, the number 1 issue I see in consumer web sites preventing greater search engine rankings is absence of hyperlinks. This is most likely apparent to most of you, but we nonetheless need to include it. Many individuals available still don't comprehend the significance of continual hyperlink building. With enough link building, Google will overlook several other issues.

2. Repetitive Title Tags
The other most common problem is the number of repetitive title tags utilized. This is something Google heavily penalizes for and something that is easily fixed. Make sure every web page in your website has a distinctive title tag.

3. As well several 404 mistakes
You can spider your website or verify to see if you have error pages within the Google research outcomes. A shortcut is to perform a site search on google for site:website.com, and it will list all your pages, which you are able to then go through and check for mistakes.

4. Too many 301s
301 redirects do not pass via credit like they once did. Newer websites require to be careful not to have as well many 301's, simply because this can trigger the site to obtain 'sandboxed'. This really is particularly common when performing website re-designs and initial Search engine optimization audits, generating it increasingly essential to ensure and do the correct SEO and key phrase research initially, to steer clear of getting to redo this later.

5. Purchased links
If you saw your rankings go down overnight, then probabilities are you paid for a link that yahoo frowns upon. We all know that yahoo frowns upon and method that attempts to artificially improve rankings, so here it's vitally important when engaging in hyperlink building that you simply continually check analytics to notice visitors declines.

6. Unclean URLs
Search engine spiders have to be extremely effective, so, they're leery of something that seems like a threat to them, even though it may not be. Dynamically generated pages present a threat to them because the spiders could get caught up in an infinite loop within the positioning. So, make sure to clean your url of special characters such as question marks, equal indicators, ampersands, and so on. URLs getting long, complex query strings may have a harder time getting indexed with everything else becoming equal, than a shorter url with no unique characters.

7. Bad Links to your House Web page
All internet sites have a home page, www.domain.com and a www.area.com/index.html. This is diluting the effectiveness of all your search engine optimization efforts. Ensure and modify all internal hyperlinks to go to / instead of going to /index.html. Then make sure you redirect the index.html page to /. It is essential that you do each, because merely redirecting all /index.html pages to / won't be as efficient.

8. Pointless Textual content in Title Tags and Link Textual content
Are you using phrases such as "click here" in anchor textual content or phrases such as "We sell" or "Come go to us for" in your title tags. If you need to do, stop it. Use only the key phrase phrases you are focusing on. You're diluting their worth when using pointless textual content.

9. Slow web page load time
In the event you noticed a rankings decrease in April of 2010, it could have been because of a slow internet web page load time. Google is now such as site speed in their algorithm.

10. Not Enough Patience
Maybe the biggest mental shift needing to take place in clients minds is being patient. Effective SEO requires time to implement. You will find techniques that will be utilized to increase rankings much quicker, the same way crash diets can operate for the brief phrase, but within the lengthy phrase, they can hurt you. You want to make sure you need to do ample work up front, which unfortunately indicates spending much more time and resources which are usually scarce, but with the proper plan, you are able to be nicely on your way to utilizing perhaps the most price efficient form of advertising that exists.

If you have the patience and take the time to figure out what is causing your search engine ranking problems, you will see a lot of increased traffic on your website and hopefully more sales.
Total Views: 2020 | Approx word count : 896 | 11/01/2010
Writers Resource: Bill Hartzer is a successful internet marketing expert, having practiced search engine optimization and website marketing since 1996. Find out more about Bill on his website at www.BillHartzer.com.
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