is critical for
especially when you are an entrepreneur either starting a new
venture or expanding an existing business to a new level. Michael Gerber, who
wrote a book for entrepreneurs called The E-myth, reports that 80% of all small
businesses fail within the first 5 years. Of those new companies, only a
fraction of women, a mere 2%, will succeed at making $1 million.
Those are some staggering statistics.
One of the most common reasons Gerber cites that causes women to fail is that we are still thinking too small. Women need to understand how to put the right systems in place during the business planning stage in order to secure better success.
One of those systems includes the right kind of networking as part of your marketing plan. It is critical for women to have support in the first few years that offers guidance and nurturing. In fact, some of the
best business networking
you can do is with other women.
What to Look for in in a Business Network for Women
A perfect place to start brainstorming with others about important business decisions is online.
Most are free to join and you don't have to leave home. Here are some of the characteristics of a good
online social network:
1. Chat Rooms - Give you the chance to mingle with other like-minded business women
24/7 who can offer advice, help build your courage and self-esteem, as well as
assist you in making decisions on things from how to best spend your time, how
to secure investors or financing, and where to buy the cheapest cleaning supplies.
2. Joint ventures and partnerships - A chance to meet other business women actively looking for partners or to buy your services. Ideally you want as much diversity as possible; including women from all different kinds of businesses as
well as international participation.
3. Inspiration. There are plenty of tough days to get through when you start up
a new business and the opportunity to speak with others going through the same
thing is indispensable even if it's just to share a laugh.
4. Self-help. If you're struggling with questions such as, "how do I discover my
life purpose?, or "What am I really passionate about?, you want to hang out
with women who have gone through this process successfully and are willing to
point the way for you. Clarity is an extremely valuable commodity for a budding
There are a number of successful social networks for
women in business
but none are quite as big as BraveHeart Women
which will soon reach 500,000 members. In this social network, you will have access to
not only thousands of entrepreneurs, but a whole host of powerful figures and celebrities
While you are there, you can visit the forums to discuss every subject of interest including relationships, money, children, careers, and of course, how to grow your small business.
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