"What is all the excitement about?" Rob Klock pointed toward an out of the way booth surrounded by consumers enthusiastically talking amongst themselves. A distinct "click, click, click" could be heard over the laughter.
Failing to break through the thick crowd, he turned to a colleague for information.
"That is Greg‚Äôs booth. He kept talking about a secret weapon that he was going to bring to the trade show event
." A break in the crowd allowed Rob to make his way through, enduring the accidental jabbing of dozens of elbows. His eyes widened when he saw the large prize wheel occupying much of the small booth.
As unfortunate as it may seem, a lot of small business owner‚Äôs see prize wheel marketing as a fad and unworthy of any attention others give it. These small businesses owners are quickly realizing the drastic error in judgment they have made. Are you among those who have underestimated the power of using a carnival game to create buzz at a booth expo or trade show event
? Maybe you have not even heard of this amazing development in interactive marketing. Here is a little background:
Prize wheels have brought joy to hundreds of millions of carnival goers and amusement park enthusiasts for centuries. No one knows whether to attribute the enjoyment to the click of the prize wheel clicker, the blur of color as the wheel spins, or the prize to be won. Whatever the reason, these simple games bring fun to even the most hardened heart. Is it surprising, then, that businesses are beginning to realize exactly what a prize wheel can do for their marketing campaigns?
Whether you want to face the facts or not, the economy has been in a bad slump for years. Still, as an American business owner, you know you have got to roll with the punches no matter what happens. How can your business prosper with a ton of competition and a very limited demand? If you can not "steal" customers from competing businesses, it would not. When you go to that trade show event
, you need a tool that will grab the attention
of every passing consumer. And maybe soak up a little media attention in the process.
A prize wheel can do just that. If you can keep a secret, you can succeed at the next trade show. Secretly buy a prize wheel and let no one, not even your personal assistant, know what you have done. With the element of surprise on your side, you might just have the success your business needs to grow in a troubled economy.
Total Views: 379 | Approx word count : 479 | 08/22/2011
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