In the world of Atlanta search engine optimization
, content is considered highly valued. That is because Google wants relevant content
to show up when people search for a particular keyword or keyphrase. When people look for information or reviews on a product, they want to see content that will help them reach their goal. And, with the increased need for optimized keyword results, the world of SEO has been drastically changed over the last ten years. Thanks to an ever increasing number of websites on the internet, search engines had to develop a way to determine which websites are more relevant. Google, as an example, determines the value and relevancy of a website by "reading" the content and picking out particular keywords. Therefore, article writing has become a key factor for SEO professionals who are trying to optimize a website page for one specific keyword.
There are three ways in which article writing has changed.
1. The readership is different. Years ago, articles were pretty much only written as a way to instruct others. Most of the time, they were fairly formal and informative, tailored to the general reader. They were similar to the articles you would find in magazines or newspapers. However, as the needs of consumers changed, so did article writing. No longer are articles long, boring and filled with broad subject material. In fact, Google is less interested in those types of articles because they offer less relevancy for a specific keyword string. Now Google looks at articles that are casual, narrow in topic, and useful.
2. Demands have changed. When you write for SEO purposes, you have to write a bit differently. You are not going to get results by writing on whatever comes to mind and then posting it all over the internet. Google knows that an article can be duplicated. In other words, if you post 100 articles of the same content, only one will be considered original. The others will be considered syndicated and will add value to the original. That being said, you will have to write a lot to start seeing results. Google is looking for the most recent, unique, innovative articles. Article writing is almost an art form. It takes subtle elements of strategy to craft an effective article. Though there is a lot involved in search engine optimization, if you can write effective articles, you are halfway there to becoming an expert.
3. The technology is different. The advent of new algorithms in search engines, particularly Google, has changed the way articles are written. Among other things, Google's search engine seems to be able to read articles. Rather than just determining the number of words in an article, and determining the subject matter by the number of times a specific keyword is repeated, Google algorithms look at the whole body of work as a whole. Google is looking for a natural approach in language and is also calculating how long each visitor is staying on the article page. The longer you stay on a website, the more content you find interesting and valuable.
If you bothered to read this article from start to finish, Google knows, based on how long you stayed, that you found it interesting and helpful. I set out to write this article with the intention of adding some value to the web. I wrote this article with the hope that you would learn more about Atlanta search engine optimization
and, in doing so, learn to write more effective seo.
Ultimately, if you want better Atlanta search engine optimization
results, you will need to adjust the way you construct your article writing. Since Google invests so much time getting the most relevant results
to searchers, you need to invest the time to learn how Google is interpreting your content writing. Keep it interesting, unique, and casual.
Total Views: 549 | Approx word count : 678 | 11/05/2011
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