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When you are doing Atlanta search engine optimization , content is everything.That is to say, Google puts high value on relevant, valid content and will only show results that are likely to satisfy what a person is searching for. On the web, content is what people are searching for. And, with the increased need for optimized keyword results, the world of SEO has been drastically changed over the last ten years. Search engines, too, had to change to accommodate the increase in websites. Google, for example, achieves this by evaluating the content of a page and determining which content is most important to a particular search. Article writing, therefore, has become an effective means of optimizing a web page for a desired keyword.

There are three ways in which article writing has changed.

1. The readership is different. A couple of years ago, articles were didactic in nature. Most of the time, they were fairly formal and informative, tailored to the general reader. At that point, the Internet was full of information that would have fit nicely in magazines or newspapers. However, as the needs of consumers changed, so did article writing. Articles are no longer boring or broad and topic. As a matter of fact, longer articles typically do not perform well in Google because they offer a lower relevancy for a particular keyword. Now Google looks at articles that are casual, narrow in topic, and useful.

2. Demands have changed. Article writing demands have altered the way articles are written for SEO purposes. You are not going to get results by writing on whatever comes to mind and then posting it all over the Internet. Google is well aware of the fact that content can be duplicated. Thus, 100 posts of the same article is only considered one original article to Google. The other 99 merely strengthen the value of the first. Therefore, to become an effective SEO article writer, you cannot produce just one article. Google is looking for the most recent, unique, innovative articles. There is a strategy to writing effective article. It is more an art than a science. Once you have become proficient at article writing, you are halfway there to becoming a professional search engine optimizer.

3. The technology is better. Search engines such as Google have had a huge impact on the way articles are written. With years of slight changes to algorithms, Google seems to be able to "read" the content of articles and interpret the phrases. It is almost as proficient as a human in determining the topic, how well the article is written, and how relevant it is to a particular keyword. Google is now focusing on determining rank based, in part, on how long visitors stay on the website. The longer you stay on a website, the more content you find interesting and valuable.

So, if you are already reading this article all the way to the end, that is a good signal to Google. When I started writing this article, I wanted to make sure I added value to the web. I wrote to educate and inform you on the history of article writing and how it has changed so that you could write better Atlanta search engine optimization articles.

When all is said and done, you have to write your articles differently in order to get better Atlanta search engine optimization results. Since Google invests so much time getting the most relevant results to searchers, you need to invest the time to learn how Google is interpreting your content writing. Keep it casual, unique and interesting for the best payoff.

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