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Essential Steps For Article Marketing and Syndication
Article Marketing Author: Ord Allenbea
Essential Steps For Article Marketing and Syndication
How to find places to submit your articles for syndicating to build a profitable business online

For decades, businesses learned to create a good corporate image through the simple application of syndication to market their products, brand name or logo. As a small business, you should employ the exact methods in your marketing strategy. Creating successful marketing strategies that include syndicating content or articles requires nothing more than a solid plan of attack towards a profitable goal.

That plan includes a method of content syndication to inform your potential audience about your business and appeal to the mass targeted audience of the internet. Following are important steps necessary to building a successful internet presence and ultimately achieving your goal of profitability. But first, a look at how businesses have utilized content syndication methods in the past.

Prior to the internet, a company that wanted to get the word out about their newest products or services, would write an article or a news related story and use a content broker to disseminate (or, syndicate) that information to a variety of news sources. This was originally known as a press release. The press release included informative news items about the company or it's latest product line. The article was available in a content repository where subscribing news media could pickup the content, circulating it to their readers. This decades old method was known as content syndication. The most well-known content repository is the Associated Press.

The chief drawback to that antiquated content syndication method is that, press releases were often used as filler content for magazines, newspapers and tabloids rarely geared towards a specific or targeted audience. Today, although press release websites exist, they possess the same ineffectiveness of getting the word out to a targeted audience, true content syndication requires a targeted audience to produce profitable results. For this reason, many online businesses resort to creating blogs or websites to disseminate their company information, hoping to capture an audience that would reprint their content. To a lesser degree, this method is more effective than a press release, however not the most efficient or profitable way to build a business following.

How can you utilize this basic syndication strategy to create a good flow of traffic and improve your visibility? The answer is in content syndication, also referred to as article syndication. Not to be confused with article marketing which is where one would write an article, submit it to an article directory (or dozens of article directories) and hope that blogs or websites would pick-up the article for republication. Content syndication and article marketing are two different strategies. Content Syndication is writing a quality article, and then syndicating it yourself! The old method of hoping that someone syndicates your content or article is not effective as a marketing strategy. Whereas, article syndication of your own content is a far more effective strategy to reach profitability.

The best place to start is in first writing content that has a high quality and relevant appeal to your audience. Relevancy and quality are important steps and essential to getting targeted traffic. For example, you know the story of your business; the who, what, where, when and why of your company. Creating content about your company and putting that content into a well-formed article is essential to gaining the trust and comprehension of your audience. Although article writing is an art form, it is easily accomplished by adhering to some basic steps.

Marketing and syndicating of your online businesses is much easier than you might think. The basic syndication strategy is creating your own quality content with the idea of promoting and building your business. Successful content syndication starts with this very concept. Once you understand the basics of content syndication and how to create good articles or content, you are on your way to building the best business model for profits.

The basic steps of creating good content starts with applying keywords. However, not just any keyword, but directly relevant keywords. Keywords in your content are the main focus of your article. If you submit an article without proper keyword research, you are not attracting the attention of search engines or a targeted audience. For this reason a quick study of good keyword strategy is important.

Keywords begin on a broad scale with the niche you are promoting. For example, take the niche of your business and continue to narrow it down to the least common denominator involved. Therefore, to create a good article on your business about Gardening, narrow your focus to the smallest detail and work your way out to the broadest detail. So, let's take a look at the Gardening niche and say your product is a book that teaches people how to grow bigger and better vegetables.

Keywords that have a high relevancy factor are:
Vegetable gardening book
garden guide
planting seeds to grow bigger vegetables

Now on that basis, let's expand our keyword research and include questions people may pose about how to grow bigger flowers. Things like; type of soil, fertilizer, watering procedures all become factors in answering questions, and at the same time encompass greater potential search volumes. An increased amount of detail in each article you write appeals to a wider targeted audience. Identify a broader variety of keywords that apply to your niche and write quality, relevant and informative articles. Creating good content captures the attention of the search engines and targeted traffic seeking your business.

To create a highly relevant article, write content with specific keywords in mind, adding them where appropriate. Then edit your content and apply relevant keywords to enhance that content. For example a sentence such as: 'Adding fertilizer to your soil improves growth.' is expanded to 'Before planting your seeds, mix a natural fertilizer with your soil to encourage stronger root growth and produce larger vegetables'.

It is evident that adding in stronger and larger is relevant to bigger, although bigger is NOT your keyword it is a RELEVANT factor in indexing for the search engines. Why? because people may not type in how to grow bigger vegetables, they may type in how to increase size or what planting method makes vegetables larger. The same is true for soil, which is relevant to fertilizer, while root and seeds are relevant to growth. The edited sentence covers far more relevancy and therefore improves the capacity to rank your content higher.

Once you accomplish the vital step of creating quality content with appropriate keywords, the next step is syndication. Syndicating your content is important to reach out to the masses. The former method of submitting your article to dozens of article directories to build backlinks and hope for traffic is far less effective than content syndication. It may sound like a lot of work, however, content syndication is far less work than submitting to dozens of blogs, article directories or looking for people to republish your content.
Total Views: 1265 | Approx word count : 1206 | 10/16/2012
Writers Resource: Essential Steps for Article Marketing and Syndication focuses on How to Syndicate your articles. Before you proceed to submit your articles for syndicating to build a profitable business online. Take some time first to review or reread the key points presented in this article about content syndication and keyword research.
Discover more about article syndication and learn more about quality backlinks by reading this article. You are sure to find what you are looking for about article marketing and syndication.

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Up until now, SEO has been the dominant driving force behind search engine results and the predominant method to make money writing online That is changing. Let me introduce User Content Optimization (UCO), the latest in website content writing. UCO is the new kid on the block, formerly known as quality content.

Why would anyone query a search engine? Common sense would tell you that the searcher was looking for information, for quality content. All he wants is an answer to a question. He may be searching for something to buy or perhaps some entertainment, or even the latest news. Regardless, he is looking for information.

Web of Buzzwords

Yet, how many times have you made a query and found an organic list of sites wanting to blatantly sell you something? If you have had my experience, then you have seen those billboard webpages many times.

They are billboard webpages filled with lots of color, lots of hype, but no substance, no quality content. They are a web of tangled buzzwords suspiciously meant to attract digital spiders in the hopes of ultimately snaring an unsuspecting human with its web content writing of alluring brilliance.

It is no secret that there are two opposing factions in the world of how best to make money writing online, those that promote SEO content writing and those that promote quality website content writing. Does it have to be one or the other?

Article writing guides tend to emphasize SEO techniques and methods over UCO. Common sense should tell you that both methods play important roles in article marketing. You may favor one over the other, but using both, informative quality user content optimization and search engine optimization can sky rocket your ranking over that of your competitors.

Football and Article Marketing

It seems to me that if you decide to be serious about playing football you should know the rules of the game and if you aspire to professionalism, then you must not only play by and learn the rules you must also play on a regulation football field. Not to mention a wide range of unwritten rules called sportsmanship that you abide by.

Professional football is an extremely physical and very competitive sport. But the unwritten law of sportsmanship denies a player the use of illegal drugs or the blatant use of physical violence to gain a competitive edge. In other words, unsportsmanlike conduct is not condoned. It is not always explicitly written in the rule books, but you know it when you see unsportsmanlike conduct.

The game of writing for money (article marketing) is no different.

In one vast sweep, with one block of filtering code Google brought the industry to its knees. Websites crumbled. Giants in the page rank race toppled. Why, because many players were unsportsmanlike. They were not playing by the unwritten rules.

Article marketing is self explanatory. Articles convey information. Articles inform. In its broadest sense the conveyed information is knowledge in various forms like solutions, general facts, news, comparisons, or opinion. Articles convey user content optimization.

The other half of the article marketing label is marketing. Marketing promotes products or ideas with the intent to sell those products or ideas. It is information used to sell product or ideas. Marketing is a much broader term than article. Marketing includes SEO, syndication, back linking and many other tactics.

The operative word in article marketing is not marketing, but article. 'Article' defines the primary type of marketing that is to be conducted. It is not hard to understand. Article marketing is writing for money.

In keeping with the football analogy, think of the football as the product. The idea of writing articles for money is to move the product up the field of page ranks to the coveted goal line of position one page one.

Some players decided that the marketing ingredient of the article marketing game excluded the use of carefully crafted plays of information to reach the goal line.

Imagine a football team that ignores the written and unwritten rules and that decides that they need only pick up the ball and through brute force without 'paragraphic' downs, they cross the goal line and expect a reward. Luckily, that does not happen often in football.

User Content Optimization

User Content Optimization (UCO) internet marketing will soon become the new buzzword, right up there with SEO internet marketing. In fact, it may even receive equal billing. Why?

Because UCO is so much easier to learn, there are no schemes to outwit the search engines and no black hat tactics to compete against. It requires only that the author write articles online that provide informative and relevant articles to his readers. No extra bells and whistles or secret formulas are required for writing articles online for money.

It is not that SEO internet marketing will fall by the wayside. SEO will always be an integral part of the article marketer's methods. With the User Content Optimization model, you write quality content, quality information. The semantic relationships flow naturally and the web searcher gets his information and the search engines reward your efforts with page one position one rankings.

Any article writing guide for internet marketing should emphasize SEO and UCO equally.

It may seem that I am touting an altruistic scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic searching algorithms, the emphasis on content will become more dominant. They are not there yet, but they are moving in that direction. Is Google on your side?
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