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Effective And Efficient Article Marketing Campaign
Article Marketing Author: Ord Allenbea - Featured Articles
Effective And Efficient Article Marketing Campaign
Every accomplished internet marketer knows that effective marketing consists of many elements, but none more imperative than article writing itself, followed by an efficient article marketing campaign. If you desire your efforts be profitable, then there are some tricks of the trade you should be aware of.

The first pertains to article writing. Let's face it, slapping some words together to form a sentence and throwing some sentences together to form a paragraph, and flinging some paragraphs together to create an article is not writing a high quality article that the search engines will love, index and rank. Other factors involve correct spelling, punctuation, grammar and the grade level the article reads at. Most importantly, it must contain relative keywords and have a natural flow.

If your article writing sounds like an elementary student's first paper, it will not make the grade with the search engines. Nor will having a below par article bring you financial gain in your article marketing campaign. Put yourself in a potential client's shoes for a moment. If you were searching for the best product to solve a problem you were experiencing in life and came upon that article mentioned above, would you honestly purchase from the author of that article?

If you are being honest with yourself, then you will answer with a resounding No! The next question regarding article writing is do you yourself want to include that type of article in your own article marketing strategy? If your answer to this is also no, then perhaps it is time to ask yourself why you are still using article writing software instead of outsourcing the work to a professional article writer.

Next, ask yourself if you were convinced that purchasing and utilizing article submission software to massively submit one of your articles to hundreds of different article directories is the best article marketing strategy. If the answer to that question was yes, I need to ask you a few follow up questions. Did you see any ranking drops recently in the search engines? Have you seen a decrease in traffic? If yes, then unfortunately, you have been mislead in what is an effective way to market articles.

You see, recently Google implemented a change in their algorithm in how they rate and rank content and named it the Panda update. After the Panda was implemented, many marketers using article writing software and article submission tools that submitted to all of those below par article directories, experienced tremendous drops in both ranking and traffic. You can search out the video of Matt Cutts explaining it.

The search engines are now devaluing low quality and poorly written articles as well as devaluing links to those article directories that are considered nothing but content farms. It certainly calls for a change in article writing methods, however there is no need to despair. You simply need to start smart article writing and begin to utilize an effective and efficient article marketing strategy.

Begin utilizing an article distribution service that includes article marketing tools built in that will assist you in seeing improved results. Start implementing article marketing tools that will help you with competition investigation, niche keyword research, article grading and offers article submission to private networks that are all ad free and even more.

Institute a proven article marketing campaign that allows you to do it all from just one website and with only one log in and save you money with only one low monthly payment. How much more efficient and effective can article marketing be than that?
Total Views: 20562 | Approx word count : 626 | 11/23/2011
Writers Resource: Discover how to do article marketing with the proper article marketing software to get ahead of your competition. Internet marketing requires constant website promotions applying the proper article writing and submission service could mean the difference between success and failure.
Discover more about article marketing guide and learn more about article marketing software by reading this article. You are sure to find what you are looking for about marketing tools.
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Up until now, SEO has been the dominant driving force behind search engine results and the predominant method to make money writing online That is changing. Let me introduce User Content Optimization (UCO), the latest in website content writing. UCO is the new kid on the block, formerly known as quality content.

Why would anyone query a search engine? Common sense would tell you that the searcher was looking for information, for quality content. All he wants is an answer to a question. He may be searching for something to buy or perhaps some entertainment, or even the latest news. Regardless, he is looking for information.

Web of Buzzwords

Yet, how many times have you made a query and found an organic list of sites wanting to blatantly sell you something? If you have had my experience, then you have seen those billboard webpages many times.

They are billboard webpages filled with lots of color, lots of hype, but no substance, no quality content. They are a web of tangled buzzwords suspiciously meant to attract digital spiders in the hopes of ultimately snaring an unsuspecting human with its web content writing of alluring brilliance.

It is no secret that there are two opposing factions in the world of how best to make money writing online, those that promote SEO content writing and those that promote quality website content writing. Does it have to be one or the other?

Article writing guides tend to emphasize SEO techniques and methods over UCO. Common sense should tell you that both methods play important roles in article marketing. You may favor one over the other, but using both, informative quality user content optimization and search engine optimization can sky rocket your ranking over that of your competitors.

Football and Article Marketing

It seems to me that if you decide to be serious about playing football you should know the rules of the game and if you aspire to professionalism, then you must not only play by and learn the rules you must also play on a regulation football field. Not to mention a wide range of unwritten rules called sportsmanship that you abide by.

Professional football is an extremely physical and very competitive sport. But the unwritten law of sportsmanship denies a player the use of illegal drugs or the blatant use of physical violence to gain a competitive edge. In other words, unsportsmanlike conduct is not condoned. It is not always explicitly written in the rule books, but you know it when you see unsportsmanlike conduct.

The game of writing for money (article marketing) is no different.

In one vast sweep, with one block of filtering code Google brought the industry to its knees. Websites crumbled. Giants in the page rank race toppled. Why, because many players were unsportsmanlike. They were not playing by the unwritten rules.

Article marketing is self explanatory. Articles convey information. Articles inform. In its broadest sense the conveyed information is knowledge in various forms like solutions, general facts, news, comparisons, or opinion. Articles convey user content optimization.

The other half of the article marketing label is marketing. Marketing promotes products or ideas with the intent to sell those products or ideas. It is information used to sell product or ideas. Marketing is a much broader term than article. Marketing includes SEO, syndication, back linking and many other tactics.

The operative word in article marketing is not marketing, but article. 'Article' defines the primary type of marketing that is to be conducted. It is not hard to understand. Article marketing is writing for money.

In keeping with the football analogy, think of the football as the product. The idea of writing articles for money is to move the product up the field of page ranks to the coveted goal line of position one page one.

Some players decided that the marketing ingredient of the article marketing game excluded the use of carefully crafted plays of information to reach the goal line.

Imagine a football team that ignores the written and unwritten rules and that decides that they need only pick up the ball and through brute force without 'paragraphic' downs, they cross the goal line and expect a reward. Luckily, that does not happen often in football.

User Content Optimization

User Content Optimization (UCO) internet marketing will soon become the new buzzword, right up there with SEO internet marketing. In fact, it may even receive equal billing. Why?

Because UCO is so much easier to learn, there are no schemes to outwit the search engines and no black hat tactics to compete against. It requires only that the author write articles online that provide informative and relevant articles to his readers. No extra bells and whistles or secret formulas are required for writing articles online for money.

It is not that SEO internet marketing will fall by the wayside. SEO will always be an integral part of the article marketer's methods. With the User Content Optimization model, you write quality content, quality information. The semantic relationships flow naturally and the web searcher gets his information and the search engines reward your efforts with page one position one rankings.

Any article writing guide for internet marketing should emphasize SEO and UCO equally.

It may seem that I am touting an altruistic scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic searching algorithms, the emphasis on content will become more dominant. They are not there yet, but they are moving in that direction. Is Google on your side?
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