For Good Customer Service Online
If you want to be successful online you need to create good customer service for your visitors.
High Quality Content Rules the Net
Content is KING online. This is this as true today is it was in the beginning. More and more, the search engines look at quality of content as the basis for rankings. You need to make sure that you provide a lot of value to your readers.
When you write your content, make sure you answer three questions. Why is this topic important? What do I need to do? Moreover, how do I do it? By answering these questions in each article you write, your readers will find the help they are looking for.
Try to write your content in a way that is conversational. You want to make sure that you write in a personal style. Make it sound is if you are talking to your reader. Also, make sure you use language that touches their emotions. Writing emotionally will touch people in a way that simple technical writing cannot.
When you are talking about a specific product or method, make sure you use the benefits rather than the features to describe the product. What is the difference between features and benefits? Features will tell you what the product does. Benefits will tell you how those features will help you.
Remember to use power words within your writing. Power words are words that create an emotional impact. Friedrich Nietzsche said "For every man there exists a bait which he cannot resist swallowing. These power words are YOUR bait.
For instance instead of using learn how to do this, instead say discover the secret of mastering this strategy today. The words discover and secret are power words, which will draw people in. Also, use similes and metaphors to magically draw people's attention like a moth to a flame.
Find quotes, which are related to your topic from famous people. People are drawn to words that are put into quotes. Try to find one from someone who your market will know. A famous author, historical figure, or gurus within the niche are great places to look. These simple tips will help you to provide a more valuable experience to your readers every time.
Give them what they want
One of the biggest problems I see many people making is giving people what they need rather than what they want. I understand the why you do this. However, if you do not give people what they want they will not listened to you.
Look at all the marketing products out there. People are looking for a quick fix solution to their money problems. That is why the programs that promise to make people rich with little or no work make so many sales.
If people where to advertise all the hard work these businesses take to start making money, they would not sell nearly as many copies as they do.
when you create your articles, you want to talk to your customers. You want to make it all about them. You want it to focus on helping them with their problem. That being said, you also want to use personal examples. This will make you seen more genuine to your readers.
An example of this is on my relationships sites. I have an article about how arguing constantly affects your children. Having experienced this is a child, I used my personal experience to explain how this would affect their children.
respond to your customers
Make sure you check your e-mails every day. Whenever you receive a question or comment from your readers, make sure you respond quickly. Do not delay or ignore it, even if you do not know the answer.
This will go a long way to building a relationship. Make sure you provide accurate information whenever you contact them. This will help build your reputation as someone who cares.
If someone asks you a question which you do not know the answer to, this is a great opportunity to refer them to someone who does. You can use this opportunity to promote an affiliate product.Providing good customer service online will be critical to your success. It will help you build authority, and gain the trust of your readers. You can do this without being an expert.
Total Views: 1114 | Approx word count : 751 | 12/16/2009