article directory


Home | Top Editorials | Popular Content | Article Directory | Help/Faq's | Submit Articles | Account Login
Editorial Search







:: Main Articles :: Business General



Digital Printing Success Depends on Good Graphic Design
Business General Author: Johnio Muccles
Digital Printing Success Depends on Good Graphic Design
Many companies large and small are missing a marketing opportunity applicable to direct mail marketing. In the past, this product and the service was the domain of large corporates who could afford to flood the market with their advertising literature. Now, with the advent of digital printing, not only is it now available to smaller companies, it is available at an affordable price and with much more scope for innovation in print with the help of graphic design and databases.

Previously, direct mail printing was purchased in huge numbers using a lithographic printer. Due to the cost of these enormous printing presses and the labour intensity of making and changing the plates, it also had the disadvantage of not having the ability to create personalised prints, therefore, unlike digital printing every print was identical and simply had an address label stuck on later. This is the main reason why most ended up in the wastepaper basket without even being opened.

The return on investment for companies was only in the region of one or two percent. With the availability of high end digital printers using variable data software the goalposts have moved and the service is now available to any company. Furthermore with a ROI increasing to ten to fifteen percent the potential is enormous. graphic design is now one of the most important aspects of this service as every single print can be personalised to suit each recipient.

There are no plate changes necessary as the individual information is stored on the rip drive and the whole digital print run proceeds on the fly, in other words without stopping. There is no need to order the huge volumes previously demanded to make the printing cost effective and customers can try small batches and test the market before applying a full print run. Although there is a possibility of slight colour variations compared to lithographic printing, the quality of the digital printing is exceptional when the price and flexibility is considered.

Variable data can be applied to almost any type of print when using digital printing. As well as the usual items such as leaflets, flyers, postcards, booklets, brochures etc., it can also be applied to CD and DVD packaging, including Digipaks, CD jewel case inlays, and CD and DVD booklets and so on. Consequently companies can send out their duplicated CD and DVD projects and personalise them in such a way that will make them even more attractive.

In conclusion, this process of digital printing with variable data software is a valuable direct mail marketing tool that is relatively untapped. Furthermore the cost of this type of marketing is acceptable and will not exhaust a companys budget for their marketing campaign. By incorporating creative graphic design for each individual print, you will ensure that when received it will be opened and almost certainly impress the recipient to want to follow up your message within. Remember the hardest part of any sale is being able to get your message across and in front of your potential customer.
Total Views: 490 | Approx word count : 527 | 09/26/2011
Writers Resource: CD, DVD & Blu-ray Replication free UK delivery, CD Duplication & DVD Duplication, USB Flash Memory Drives. graphic design , Logo design, branding and re branding. Digital Printing, direct mail marketing. DVD and Blu-ray Authoring and Fulfillment Services.
Discover more about direct mail marketing and learn more about graphic design by reading this article. You are sure to find what you are looking for about digital printing .





MarketersDomination Related Articles
Make Your Event Memorable With a Prize Wheel By: Brian Jardine - @import url(php.css); @import url(php.css); Many companies and event planners often find that they have trouble getting the attention of those who attend their events. People are often bored if the subject matter is not immediately stimulating. It ...
Make A Stand Out Presentation By: Brian Jardine - The list of benefits a prize wheel can offer is literally endless. From increasing sales to improving employee motivation to a great academic teaching tool, there is no end to the myriad applications of a prize wheel. With its ability to attract atte...
Good Graphic Design is Essential for Direct Mail By: Johnio Muccles - Good creative graphic design is fundamental to the success any print project. Because digital printing is fast taking over from lithographic printing due the flexibility of what is possible, Graphic Designers are playing a bigger role in the process....
Using a Prize Wheel to Market a Chartered Bus Company By: Brian Jardine - @import url(php.css); @import url(php.css); @import url(php.css); With wages stagnate and the cost of living increasing, many individuals are finding themselves working more hours to make ends meet. In addition to the many negative health effects ...
Be Aware of the Pitfalls of Buying Low Standard Optical Discs. By: Stewart Spencer - When people purchase Recordable Duplicated CD and DVD, there is usually little regard to the quality issues, price seems to be the most important issue. CD and DVD Duplication can be supplied by almost anyone with a standalone machine and these smal...
Colors Impact Your Home Buying Experience By: Champia Inspector - Believe it or not, color can have a tremendous impact on our moods, stress levels, and even our physical health. The ancient Egyptians, for example, believed that the color red stimulated the body, increasing circulation and improving energy levels...
Home | Top Editorials | Popular Content | Article Directory | Support | Terms | Privacy | Account Login

Article Marketing | Article Directory | Article Spinning | Content Syndication | Article Distribution

© 2017, All Rights Reserved.
All other copyrights belong to their respective owners. Internet Marketing Forum