article directory


Home | Top Editorials | Popular Content | Article Directory | Help/Faq's | Submit Articles | Account Login
Editorial Search







:: Main Articles :: Business General



Digital Printing Success Depends on Good Graphic Design
Business General Author: Johnio Muccles
Digital Printing Success Depends on Good Graphic Design
Many companies large and small are missing a marketing opportunity applicable to direct mail marketing. In the past, this product and the service was the domain of large corporates who could afford to flood the market with their advertising literature. Now, with the advent of digital printing, not only is it now available to smaller companies, it is available at an affordable price and with much more scope for innovation in print with the help of graphic design and databases.

Previously, direct mail printing was purchased in huge numbers using a lithographic printer. Due to the cost of these enormous printing presses and the labour intensity of making and changing the plates, it also had the disadvantage of not having the ability to create personalised prints, therefore, unlike digital printing every print was identical and simply had an address label stuck on later. This is the main reason why most ended up in the wastepaper basket without even being opened.

The return on investment for companies was only in the region of one or two percent. With the availability of high end digital printers using variable data software the goalposts have moved and the service is now available to any company. Furthermore with a ROI increasing to ten to fifteen percent the potential is enormous. graphic design is now one of the most important aspects of this service as every single print can be personalised to suit each recipient.

There are no plate changes necessary as the individual information is stored on the rip drive and the whole digital print run proceeds on the fly, in other words without stopping. There is no need to order the huge volumes previously demanded to make the printing cost effective and customers can try small batches and test the market before applying a full print run. Although there is a possibility of slight colour variations compared to lithographic printing, the quality of the digital printing is exceptional when the price and flexibility is considered.

Variable data can be applied to almost any type of print when using digital printing. As well as the usual items such as leaflets, flyers, postcards, booklets, brochures etc., it can also be applied to CD and DVD packaging, including Digipaks, CD jewel case inlays, and CD and DVD booklets and so on. Consequently companies can send out their duplicated CD and DVD projects and personalise them in such a way that will make them even more attractive.

In conclusion, this process of digital printing with variable data software is a valuable direct mail marketing tool that is relatively untapped. Furthermore the cost of this type of marketing is acceptable and will not exhaust a companys budget for their marketing campaign. By incorporating creative graphic design for each individual print, you will ensure that when received it will be opened and almost certainly impress the recipient to want to follow up your message within. Remember the hardest part of any sale is being able to get your message across and in front of your potential customer.
Total Views: 490 | Approx word count : 527 | 09/26/2011
Writers Resource: CD, DVD & Blu-ray Replication free UK delivery, CD Duplication & DVD Duplication, USB Flash Memory Drives. graphic design , Logo design, branding and re branding. Digital Printing, direct mail marketing. DVD and Blu-ray Authoring and Fulfillment Services.
Discover more about direct mail marketing and learn more about graphic design by reading this article. You are sure to find what you are looking for about digital printing .





MarketersDomination Related Articles
Finding The Best Lawn Sod By: Brian Jardine - So, you have decided to install a new lawn. Whether it is to raise property values or simply to add a bit of beauty to your backyard, choosing the best lawn sod for the job is just common sense. The only problem is there are so many varieties of so...
Learn how to Photoshop right now! By: - A lot of people feel overwhelmed when they first start to learn Photoshop. That's perfectly understandable. After all, there are quite a few tools to learn. That said, it is one of the best photo management software programs on the market. It is, by...
3 Parts of SEO For Results By: Brian Jardine - Many who work in the field of search engine optimization already know that there are plenty of techniques that work. However, there are many who focus only on the optimized website itself. The truth is that, if you want to get on the first page of Go...
Get Audio Equipment Rentals From Nationwide Provider By: - When you start to plan a presentation or design a tradeshow attraction, there are several factors you have to keep in mind. First, create a budget. You have to make sure you are not spending too much for each event. It just does not make sense to spe...
Tips to Find the Hottest MLM Network Marketing Leads By: Haywood Bure - MLM Network Marketing Leads - Recruiting Are you truly searching to build a profitable business fast? Then you can never have enough leads. A good, solid, high quality MLM network marketing leads are never more than enough leads, if you had enou...
Spin to Win Local Attention By: Brian Jardine - Even the tightest economic conditions foster growth for large grocery stores. It is a simple fact that people need to eat and, in the Great US of A, the general public likes to eat more than it should. For the masses yearning to be free of high f...
Home | Top Editorials | Popular Content | Article Directory | Support | Terms | Privacy | Account Login

Article Marketing | Article Directory | Article Spinning | Content Syndication | Article Distribution

© 2017, All Rights Reserved.
All other copyrights belong to their respective owners. Internet Marketing Forum