:: Article Marketing
Casual Tone For SEO Writing Successes
When you are doing Atlanta search engine optimization
, content is everything. That is because Google looks for quality content and is only concerned with getting material that is relevant and valid for any particular search
. On the World Wide Web, your content has to be relevant in order for people searching a topic to be interested in your website. In the last decade, SEO has seen a dramatic increase in competition and, consequently, the industry has had to adapt. As the numbers of websites has drastically increased, search engine are stuck with the burden to determine which websites rank best for relevancy to a keyword. Search engines, like Google, achieve this calculation by looking at content throughout the web space and evaluating which content is the most important to the potential search requested. As such, articles have become a key part of optimizing websites for a particular keyword.
There are three ways in which articles are written differently.
1. It is a different audience. A couple of years ago, articles were didactic in nature. Many times, they were informative, somewhat formal and they covered broad topics that might interest a general reader. The style was similar to that of magazines and newspapers. When the needs of the consumers began to change, however, article writing had to change with it. Articles are no longer boring or broad and topic. In fact, Google is less interested in those types of articles because they offer less relevancy for a specific keyword string. Through extensive research, Google has found that shorter, one topic articles written in a casual tone offer the best relevancy.
2. The Demands are Different. Demands have changed the way articles need to be written for SEO purposes. Now, you cannot just write about whatever comes to mind, post it to several websites and call it a day. Google is smart enough to catch you when you try to duplicate content. Thus, 100 posts of the same article is only considered one original article to Google. The other 99 merely strengthen the value of the first. Therefore, you will have to write more than one article to be an effective writer. The fresher the content, the more Google will like it. Article writing has really become something of an art. You have to develop a subtle strategy to be effective. Though there is a lot involved in search engine optimization, if you can write effective articles, you are halfway there to becoming an expert.
3. The technology has developed. Search engines such as Google have had a huge impact on the way articles are written. With years of slight changes to algorithms, Google seems to be able to "read" the content of articles and interpret the phrases. It does not just count the number of words or pick out certain keywords. It looks at the article as a whole. Google is looking for a natural approach in language and is also calculating how long each visitor is staying on the article page. So, the longer you stay on an article page, the longer you are spending to read the content, and therefore, the more interesting and valuable the content must be.
Based on the length of time you spent here if you read the entire article, Google now knows that this article is interesting and relevant. When I wrote this article, I did not write it just to add text to the web. I wrote this article to educate and inform you about how article writing has changed over time and to educate you on how to write better content for better Atlanta search engine optimization
For the best Atlanta search engine optimization
results, you will need to write the best seo articles. Since Google invests so much time getting the most relevant results to searchers, you need to invest the time to learn how Google is interpreting your content writing
. It needs to be interesting, casual, and unique.
Total Views: 1016 | Approx word count : 696 | 11/05/2011
ALG is an Atlanta search engine optimization SEO
firm specializing in branding for companies through website design, development, and SEO search engine optimization. ALG has built advanced websites for clients of all sizes, from online brochures to powerful e-commerce solutions. As an interactive Atlanta SEO
agency, ALG is on the cutting edge of technology and marketing, with a strong focus on branding design, development and social media.
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Google's Panda update created a whirlwind storm. It sent marketers scrambling looking for answers. It is no secret. Read any article writing guide on website content writing and most likely it will emphasize SEO techniques and tactics.
Up until now, SEO has been the dominant driving force behind search engine results and the predominant method to make money writing online That is changing. Let me introduce User Content Optimization (UCO), the latest in website content writing. UCO is the new kid on the block, formerly known as quality content.
Why would anyone query a search engine? Common sense would tell you that the searcher was looking for information, for quality content. All he wants is an answer to a question. He may be searching for something to buy or perhaps some entertainment, or even the latest news. Regardless, he is looking for information.
Web of Buzzwords
Yet, how many times have you made a query and found an organic list of sites wanting to blatantly sell you something? If you have had my experience, then you have seen those billboard webpages many times.
They are billboard webpages filled with lots of color, lots of hype, but no substance, no quality content. They are a web of tangled buzzwords suspiciously meant to attract digital spiders in the hopes of ultimately snaring an unsuspecting human with its web content writing of alluring brilliance.
It is no secret that there are two opposing factions in the world of how best to make money writing online, those that promote SEO content writing and those that promote quality website content writing. Does it have to be one or the other?
Article writing guides tend to emphasize SEO techniques and methods over UCO. Common sense should tell you that both methods play important roles in article marketing. You may favor one over the other, but using both, informative quality user content optimization and search engine optimization can sky rocket your ranking over that of your competitors.
Football and Article Marketing
It seems to me that if you decide to be serious about playing football you should know the rules of the game and if you aspire to professionalism, then you must not only play by and learn the rules you must also play on a regulation football field. Not to mention a wide range of unwritten rules called sportsmanship that you abide by.
Professional football is an extremely physical and very competitive sport. But the unwritten law of sportsmanship denies a player the use of illegal drugs or the blatant use of physical violence to gain a competitive edge. In other words, unsportsmanlike conduct is not condoned. It is not always explicitly written in the rule books, but you know it when you see unsportsmanlike conduct.
The game of writing for money (article marketing) is no different.
In one vast sweep, with one block of filtering code Google brought the industry to its knees. Websites crumbled. Giants in the page rank race toppled. Why, because many players were unsportsmanlike. They were not playing by the unwritten rules.
Article marketing is self explanatory. Articles convey information. Articles inform. In its broadest sense the conveyed information is knowledge in various forms like solutions, general facts, news, comparisons, or opinion. Articles convey user content optimization.
The other half of the article marketing label is marketing. Marketing promotes products or ideas with the intent to sell those products or ideas. It is information used to sell product or ideas. Marketing is a much broader term than article. Marketing includes SEO, syndication, back linking and many other tactics.
The operative word in article marketing is not marketing, but article. 'Article' defines the primary type of marketing that is to be conducted. It is not hard to understand. Article marketing is writing for money.
In keeping with the football analogy, think of the football as the product. The idea of writing articles for money is to move the product up the field of page ranks to the coveted goal line of position one page one.
Some players decided that the marketing ingredient of the article marketing game excluded the use of carefully crafted plays of information to reach the goal line.
Imagine a football team that ignores the written and unwritten rules and that decides that they need only pick up the ball and through brute force without 'paragraphic' downs, they cross the goal line and expect a reward. Luckily, that does not happen often in football.
User Content Optimization
User Content Optimization (UCO) internet marketing will soon become the new buzzword, right up there with SEO internet marketing. In fact, it may even receive equal billing. Why?
Because UCO is so much easier to learn, there are no schemes to outwit the search engines and no black hat tactics to compete against. It requires only that the author write articles online that provide informative and relevant articles to his readers. No extra bells and whistles or secret formulas are required for writing articles online for money.
It is not that SEO internet marketing will fall by the wayside. SEO will always be an integral part of the article marketer's methods. With the User Content Optimization model, you write quality content, quality information. The semantic relationships flow naturally and the web searcher gets his information and the search engines reward your efforts with page one position one rankings.
Any article writing guide for internet marketing should emphasize SEO and UCO equally.
It may seem that I am touting an altruistic scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic searching algorithms, the emphasis on content will become more dominant. They are not there yet, but they are moving in that direction. Is Google on your side?