Are you struggling to get customers to buy your products? Do you need help getting people to trust your site?
The biggest mistake many internet marketers and businesses in general, make is they do not focus on building a relationship
with their customer. If you fail to build relationships, people will not return to your site, and they will not buy your products
Some common questions:
- How do I build a relationship with someone online?
- I never even meet my customers. How will they trust me?
The answer to this can be simple. The best way to get people to trust you is to provide quality. This sounds simple. However, I see sites everyday that people believe are quality sites, just because they have a high quantity of information. More does not mean better. If you provide more bad content, you will drive people away faster. This will make it harder to get trust when you try to change it.
Let us go over some of the keys that make a quality site. This will be the same if you are writing it yourself or paying someone else to write it for you.
Make sure the content you post is accurate. I sometimes get a good laugh at affiliate sites. They are full of content that is wrong.
I Saw one the other day about a gaming niche. It was describing the monsters found in one area of the game, and how to fight them. The entire article was rubbish. The monsters described were from a different area of the game. Also the way to kill them would not work due to the abilities of the monster.
Make sure you know the information in your articles is accurate. If people smell a rat they will leave quickly.
Be honest with your customers. Despite what many gurus tell you, you do not have to promote yourself as being the ultimate authority on a subject in order to get sales.
I have found that being honest about my level of experience gets more people to buy from you than pretending to be something you are not. I also try to target customers that are less experienced than I am. This gives several advantages.
I can use my experience to help them learn what I have learned. We can share experiences, and grow together. I may eventually become that High authority on a subject through helping others learn how to accomplish their goal.
Spelling and Grammar
Fixing Spelling errors is a huge key to getting more sales. Most people will not trust you, and will go somewhere else. Proper grammar will also get you more sales. Your site will look much more professional, and will get a higher conversion rate.
Promote relevant products
I see many people targeting people to a site. They get a lot of traffic, and no one is going to the merchant. Many times I see that this is because the product is not relevant to the people they targeted.
Here is an example.
Now, I will leave out names to protect the guilty party.
My friend was building a site in the weight loss niche. He had a very well written, informative, and technically perfect article for how to lose excess tummy fat after a pregnancy.
He had this big add on his page as well as several links to the merchant in his page, all to a page about getting six pack abs. He had pictures on his page of well-muscled men with a six-pack stomach.
This was definitely not targeting the right customer.
When he changed to a product more targeted to women, and showed before and after photos of a mother who had used the product, his conversion rate skyrocketed over night. Within days, he was making regular sales on that page.
Total Views: 524 | Approx word count : 924 | 03/22/2010