Business General Author: Rachael McNaught

We all know how crucial it is to brand your company and a part of that branding is in the corporate clothing that your team will wear. As important as it is to get the branding for your company with corporate apparel it is also very easy for your company to become a laughing stock if you get it wrong.

When we think of corporate clothing, we tend to imagine a sleek uniform that screams professionalism and efficiency, but to get this look in reality takes a bit more effort than just buying a snazzy outfit for everyone. Whether you are buying corporate apparel or safety clothing here are 5 ways to avoid your workwear putting the cringe in cringe factor.

1 – Do not have a one size fits all approach to your workwear.
One of the biggest mistakes that we often see with a company's choice of corporate apparel is to assume that just because something looks good on one employee that it will automatically do the same for all employees.

Instead of ordering a standard size skirt or trouser be prepared to adjust your ideas of your uniform to match the individual – no-one will notice the difference if one skirt is slightly shorter than another, if a neckline is different or if the trousers are all different cuts but they will quickly notice if the corporate clothing is unflattering to an employee.

2 – Make Cleaning Easy
Nothing says unorganized and cheap like corporate apparel that is crumpled, dishevelled or in a state of disrepair. You want your employees to take care of their workwear so you have to choose corporate clothing that will help them to do this.

Make sure that as much as possible is able to be put through the washing machine and tumble drier and that it needs as little ironing as possible. If you choose a uniform that needs drycleaning, include a service that will pick up and drop off the drycleaning for them. This will remove the extra stress from the employee, while making sure that they always have a uniform that looks great.

3 – Ignore Trends
I know that the mini is always trying to make a comeback, as is the turtleneck and skinny jeans, but save these latest trends for the out of hours wardrobe. It is important that you choose good quality classically tailored styles that suit most people and will last through the years rather than having to replace your corporate apparel every season.

4 – Big does not mean bigger
When choosing corporate clothing for the larger employees most employers just get bigger sizes. In reality this tend to make the employee look even bigger and does nothing for their moral. Take special care with the choice of workwear for the larger employees and go with more fitting garments in plain colors which will flatter them and accentuate the positive physical attributes that they have.

5 – Forget Fridays
You know how in the past a trend was started for a 'casual Friday'? Forget it. Clothing and tastes have developed so much since the inception of this 'moral booster' that you can easily end up with a mismatched hotch-potch of workwear that will leave your customers running for the door!

An alternative is to have a 'relaxed Friday, where employees can easily loose the tie and jacket or you could even go one step further and provide them with corporate clothing that is more casual to be worn on Fridays.

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