Atlanta Search Engine Optimization Consulting
is a great marketing strategy if you have a small budget and can afford to spend money each month. Even a budget of $500 a month will get you results. Just talk with your SEO company and ask if they can work with you. Most SEO companies know that they can pace themselves month to month and still get results. Sure, you might not get as much movement in the search results pages, but you will still get where you want to go.
There are certainly some tactics that one might think of off-hand. There are marketing strategies that cannot be replaced. But, many already know that one strategy is getting small businesses in Atlanta on the map: Atlanta Search Engine Optimization Consulting
. You might ask how this marketing strategy beats the rest. It is not cheap. It is not easy. There are not many companies who can effectively perform it.
So, why is it such a hot topic?
Well let s address the cost for a second. Overall, a small business needs to spend money on marketing. So, cost is a part of the equation anyway. But, with Atlanta Search Engine Optimization Consulting
the cost is a descending curve. Initial cost is much higher. Over the first few months, an SEO company will work hard to get your appropriate keywords listed on the first page of Google. This work is invariably expensive. But, compare it to pay per click costs on Google AdWords. Many SEO companies will charge about $1000 a month. For many small businesses, this is what they are paying for their PPC campaigns each month. However, each month, they must start all over again. With SEO, every click made on your organic listing is free...forever. All you need to do is make sure it stays at the top.
How do you choose the right keyword? Well, each keyword has three very clear characteristics.
1. How relevant is it to what you do or sell?
2. How much competition does it have?
3. How much search volume does it have?
The perfect keyword is one that is relevant, has low competition, but a high search volume. A keyword with 40,000 local searches and 30% competition is not uncommon. These are good keywords to start with. However, a keyword that has 80% competition will be very difficult to move up the search engine results page. It may still be a great keyword for you, but not one you want to start with.
How do you chose the right SEO company? There are so many search engine consulting firms. You can find them online and see their portfolio. Or, you can ask some of your business contacts. Chances are, you know someone who already does SEO work. But, do not just choose the first person you find. Ask them to show you their results. Some of the best companies that offer SEO are those who don't waste money trying to get themselves on the first page. They are working to get their clients on page one. So, they do not add to their overhead by hiring someone to work full time on their own SEO. You cannot go wrong if you identify their recent customer results!
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