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Article Marketing - Is One Article Enough?
Article Marketing Author: CA Perez
Article Marketing - Is One Article Enough?
I came across a novel idea at one of the blogs that I visit. It is an article marketing method not taught by most article writing coaches and teachers. This blogger's opinion is that article marketers should write one well researched, information filled article. Write one quality article instead of writing many on the same topic to get traffic to their sites. Marketers would then promote their work to as many sites as practical.
 
The theory being that because of its quality content, more people would read it. That it would or could become viral. That is, it would become like a virus spreading all over the Internet. That is a good idea. It is certainly worthy of a place in an ideal world. I like the idea of writing good quality content. It makes me feel that I am contributing to the knowledge base of the internet with tidbits of information.
 
The problem is that we are not in an ideal world. A book author writes one book at a time on a subject and then moves on to write another book on a different subject. A magazine article writer most often pre-sells his article idea or topic to a magazine editor before he actually writes the piece.
 
You might argue that if it works for a book author or a magazine article writer it should work for article marketing as well. Not so, the difference lies in compensation.
 
A book writer sells his work to a publisher. For every book sold, the author gets a royalty. Compensation for his work is up front. Upon acceptance, a free-lance magazine writer sells his article to the magazine publisher based on the amount of words in his work. His compensation is up front.
 
As you well know, the article marketer is not paid for his work. His compensation is totally dependent on traffic to his article or website. He may write fifty articles on the same subject but only one of those catches the eye of the internet buying public.
 
The blogger's opinion mentioned at the beginning of this article fails to account for the public's whims. Writing one article regardless of the quality of the content will more than likely be lost in the sea of cyberspace.
Whereas, writing several pieces on the same subject written in different ways may be the difference that the public is waiting for. No one knows which of the several articles will strike the public's fancy.
 
The article marketer does not have the benefit of a high paid editor and sales force to market his words and create a best seller of his work. And, unlike the magazine writer, the article marketer has no way of knowing if his work will generate income. The magazine writer gets paid up front.
 
An article marketer must test the waters with his articles until one of them is written in such a way that the internet public will make it a "most read" article and the trickle of clicks from his work filters down to a product producing income for the marketer. Writing just one article is not a good idea for the article marketer.
 
Total Views: 1151 | Approx word count : 523 | 02/16/2010
Writers Resource: Are your article marketing sales suffering? Learn how to write, submit, and market your articles.
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Up until now, SEO has been the dominant driving force behind search engine results and the predominant method to make money writing online That is changing. Let me introduce User Content Optimization (UCO), the latest in website content writing. UCO is the new kid on the block, formerly known as quality content.

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Web of Buzzwords

Yet, how many times have you made a query and found an organic list of sites wanting to blatantly sell you something? If you have had my experience, then you have seen those billboard webpages many times.

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Article writing guides tend to emphasize SEO techniques and methods over UCO. Common sense should tell you that both methods play important roles in article marketing. You may favor one over the other, but using both, informative quality user content optimization and search engine optimization can sky rocket your ranking over that of your competitors.

Football and Article Marketing

It seems to me that if you decide to be serious about playing football you should know the rules of the game and if you aspire to professionalism, then you must not only play by and learn the rules you must also play on a regulation football field. Not to mention a wide range of unwritten rules called sportsmanship that you abide by.

Professional football is an extremely physical and very competitive sport. But the unwritten law of sportsmanship denies a player the use of illegal drugs or the blatant use of physical violence to gain a competitive edge. In other words, unsportsmanlike conduct is not condoned. It is not always explicitly written in the rule books, but you know it when you see unsportsmanlike conduct.

The game of writing for money (article marketing) is no different.

In one vast sweep, with one block of filtering code Google brought the industry to its knees. Websites crumbled. Giants in the page rank race toppled. Why, because many players were unsportsmanlike. They were not playing by the unwritten rules.

Article marketing is self explanatory. Articles convey information. Articles inform. In its broadest sense the conveyed information is knowledge in various forms like solutions, general facts, news, comparisons, or opinion. Articles convey user content optimization.

The other half of the article marketing label is marketing. Marketing promotes products or ideas with the intent to sell those products or ideas. It is information used to sell product or ideas. Marketing is a much broader term than article. Marketing includes SEO, syndication, back linking and many other tactics.

The operative word in article marketing is not marketing, but article. 'Article' defines the primary type of marketing that is to be conducted. It is not hard to understand. Article marketing is writing for money.

In keeping with the football analogy, think of the football as the product. The idea of writing articles for money is to move the product up the field of page ranks to the coveted goal line of position one page one.

Some players decided that the marketing ingredient of the article marketing game excluded the use of carefully crafted plays of information to reach the goal line.

Imagine a football team that ignores the written and unwritten rules and that decides that they need only pick up the ball and through brute force without 'paragraphic' downs, they cross the goal line and expect a reward. Luckily, that does not happen often in football.

User Content Optimization

User Content Optimization (UCO) internet marketing will soon become the new buzzword, right up there with SEO internet marketing. In fact, it may even receive equal billing. Why?

Because UCO is so much easier to learn, there are no schemes to outwit the search engines and no black hat tactics to compete against. It requires only that the author write articles online that provide informative and relevant articles to his readers. No extra bells and whistles or secret formulas are required for writing articles online for money.

It is not that SEO internet marketing will fall by the wayside. SEO will always be an integral part of the article marketer's methods. With the User Content Optimization model, you write quality content, quality information. The semantic relationships flow naturally and the web searcher gets his information and the search engines reward your efforts with page one position one rankings.

Any article writing guide for internet marketing should emphasize SEO and UCO equally.

It may seem that I am touting an altruistic scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic searching algorithms, the emphasis on content will become more dominant. They are not there yet, but they are moving in that direction. Is Google on your side?
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