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Achieve a top search engine ranking with semantic keyword phrases
Internet Marketing Author: Kim Kitchener
Achieve a top search engine ranking with semantic keyword phrases
A top search engine ranking can be achieved but it will not happen overnight and using automated link building tools will not help you. The best way to achieve this is by having a good link building strategy which includes diversifying your backlinks. By doing this you will make the links going back to your site look natural in the eyes of Google and the other search engines.

There are many people online who will tell you that to achieve the number one ranking in Google you need to buy their expensive product or use black hat techniques.  This is simply not true and actually by using unethical underhand techniques will more often than not get your site blacklisted by the search engines. Getting Google, Yahoo and Bing to increase search engine rankings for your site is not something that will happen overnight, but it will happen if you use the right techniques.  

Three good methods that will increase your sites rankings and exposure include press releases which should be written by a third party, directory submissions and social bookmarking. With regards to the press releases it is always good practice to read some  examples of press releases before attempting to write your own.  These three methods on their own are good, but when worked together as part of your link building strategy they become very powerful and will give you the natural look of link building that the search engines are looking for.

Keyword research is always an important part of your marketing plan but do not get yourself too bogged down trying to find the perfect keyword to try and rank for.  One of the best ways of doing this is to pick a keyword phrase that you are looking to rank for and then looking for related phrases which are known as semantic keyword phrases.  This is because Google has changed the way that it ranks sites and if the pages that you are targeting are too focused on one keyword or one phrase then your site will take a lot longer to rank

Search engines such as Google try to figure out phrase relationships when processing queries so having a wide variety of related keyword phrases will improve the rankings of your site pages even if those pages are not focused on the actual phrase being targeted.  The great thing about this is that not only will you be ranking for your primary keyword phrase the other related ones will rank as well.

The phrases that you use to link back to your site are important as well, as using the same keyword phrase as a link whether it be from an article directory or a social bookmarking site can be just as damaging. Lets say for instance that you were promoting a book on search engine optimization, if you used this same keyword phrase as a link back to your site every time it would not look natural.

However you could use the following related phrases such as

search engine ranking tips
search engine marketing guide
search engine promotion tips

All of these phrases are classed as related  to search engine optimization book, so you would still be ranking for your chosen keyword phrase but also for the others as well.

The best link building strategy is one where there is a diverse range of  backlinks.  Using semantic keywords and phrases are the best ways of getting your site where it needs to be and that is on page one of the search engines. Without this exposure the traffic that you need to visit your site and ultimately purchase your products will not arrive.
Total Views: 926 | Approx word count : 641 | 06/16/2011
Writers Resource: KK Marketing Strategies offers advice and solutions to your web based marketing. The lifeblood of any online business is traffic and having a good link building strategy will help you to draw visitors to your site and products.
Discover more about link building strategy and learn more about examples of press releases by reading this article. You are sure to find what you are looking for about top search engine ranking.





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